Chabaa, the popular fruit juice brand from Thailand, has unveiled a refreshed packaging design and brand logo in Japan, starting July 7, 2026. The update introduces a vibrant new look that captures the essence of summer, alongside the launch of the new “Chabaa COCO” coconut drink series.
The new packaging maintains the brand’s signature bright blue color while adding colorful fruit illustrations and playful elements to highlight the freshness and flavor of the juices. The lineup includes tropical favorites such as Watermelon Juice, Pomelo & Grape Mix, Mango & Grape Mix, and more, available in convenient 180ml and 1,000ml sizes.
About Chabaa Fruit Juices
Originating in Bangkok, Thailand, Chabaa has been loved in over 25 countries for its rich, authentic tropical fruit flavors. HARUNA Co., Ltd., based in Tokyo, has handled the brand in Japan since 2016, offering a range of exotic fruit juices made from high-quality Thai fruits. The brand aims to bring the joy of discovering new fruits and authentic tropical tastes to everyday life in Japan.
Highlights
- Brand logo updated from uppercase “CHABAA” to a softer, lowercase “Chabaa” for a friendly, tropical vibe.
- Packaging redesign emphasizes vivid blue color and colorful fruit illustrations for an eye-catching summer feel.
- New “Chabaa COCO” series launched, featuring Coconut Water and Coconut Smoothie in 180ml, 310ml, and 1,000ml sizes.
- Popular tropical juice flavors include Watermelon, Pomelo & Grape, Guava & Grape, Blood Orange, Mango & Grape, Pineapple, and Passion Fruit & Grape mixes.
- Available at convenience stores, supermarkets, import shops, and online retailers across Japan.
- Special 40% off sale on Watermelon Juice from July 13 to 31, 2026, to celebrate “Watermelon Day” on July 27.
Product Details and Availability
| Item | Details |
|---|---|
| Name | Chabaa Tropical Fruit Juices and Chabaa COCO Coconut Series |
| Menu / items | Watermelon Juice 180ml/1,000ml; Pomelo & Grape Mix Juice 180ml/1,000ml; Guava & Grape Mix Juice 180ml/1,000ml; Blood Orange Juice 180ml/1,000ml; Mango & Grape Mix Juice 180ml/1,000ml; Pineapple Juice 1,000ml; Passion Fruit & Grape Mix Juice 1,000ml; Coconut Water 180ml/1,000ml; Coconut Smoothie 310ml |
| Location | Convenience stores and supermarkets across Japan, online at Haruna Online Shop |
| Period | From July 7, 2026 (Watermelon Juice launch); Coconut Water from July 14, 2026 |
| Release date | July 7, 2026 (Watermelon Juice); July 14, 2026 (Coconut Water) |
| Price | Watermelon Juice 180ml ¥220; 1,000ml ¥720; Coconut Water 180ml ¥220; 1,000ml ¥1,000; Coconut Smoothie 310ml ¥350 (all prices approximate, tax included) |
