GS Japan has launched a full-scale rollout of GS25’s popular private brand products at Don Quijote stores nationwide starting July 2026. This collection features best-selling items like the Omori Kimchi Jjigae Ramen and trendy pouch drinks that have sparked buzz on social media.
For shoppers exploring convenient Korean snacks and drinks in Japan, Don Quijote offers a dedicated GS25 corner showcasing 20 selected items ranging from cup noodles to snacks and beverages. Prices vary by product but remain affordable, making it easy to sample authentic Korean convenience store flavors.
About the GS25 Private Brand Launch
GS25, South Korea’s largest convenience store chain, is known for its innovative private brand lineup that sets food trends. GS Japan, in partnership with GS Retail and Pan Pacific International Holdings, has brought these popular products directly to Japanese consumers through Don Quijote. The initial success of the Omori Kimchi Jjigae Ramen, which has sold over 35 million units in Korea, paved the way for expanding the product range.
Highlights
- Omori Kimchi Jjigae Ramen series includes flavors like Tuna Jjigae, Budae Jjigae, and Spicy Cheese, all priced between ¥299 and ¥379 (tax included).
- Microwave heating enhances the soup’s thickness and noodle texture, mimicking a freshly cooked hot pot.
- Popular pouch drinks such as Watermelon Aid and Pyongyang Cold Noodle Soup offer refreshing and unique tastes, priced from ¥199 to ¥219.
- Snack favorites like Dip Chocoleta and Pistachio Chocoleta have sold over 30 million units in Korea, priced at ¥259 each.
- The GS25 corner at Don Quijote provides a compact Korean convenience store experience, perfect for fans of Korean food culture.
Product & Availability Details
| Item | Details |
|---|---|
| Name | GS25 Private Brand Products |
| Menu / items | Omori Kimchi Jjigae Ramen, Omori Kimchi Tuna Jjigae Ramen, Omori Kimchi Budae Jjigae Ramen, Omori Kimchi Cheese Stir-fried Noodles, Tumse Omori Kimchi Jjigae Ramen, Tumse Ramen, Hong Ramen Spicy Cheese, Watermelon Aid, Mango Aid, Strawberry Aid, Peach Ice Tea, Mango Ice Tea, Blue Lemonade, Pyongyang Cold Noodle Soup, Dip Chocoleta, Pistachio Chocoleta, Wansola Snack, Sweet Potato Snack, Nostalgic Holland, Truffle Potato Chips |
| Location | Don Quijote stores nationwide (excluding some locations) |
| Address | Various Don Quijote locations across Japan |
| Period | From July 2026 |
| Price | Ramen: ¥299–¥379; Pouch Drinks: ¥199–¥219; Snacks: ¥239–¥299 (all tax included) |
