UNIQLO Tokyo in Ginza is offering a limited-edition collaboration featuring Shichifukujin Arare, a popular snack brand by Shiawase Senbei. Starting August 1, 2026, customers can create custom T-shirts using original stamps of the Shichifukujin characters through UNIQLO’s UTme! service.
The collaboration includes exclusive T-shirt designs sold only at UNIQLO Tokyo and UNIQLO Ginza stores. Special coffee promotions, a pop-up store event on August 8 and 9, and interactive digital experiences are also part of the campaign. Prices start at ¥1,500 (tax included) for kids’ T-shirts.
About the Collaboration
Shiawase Senbei, a century-old rice cracker maker based in Ginza, has teamed up with UNIQLO Tokyo to celebrate their signature product, Shichifukujin Arare. This is the first time the brand’s seven lucky gods characters appear as customizable stamps on UTme!, UNIQLO’s custom print platform.
Customers can mix and match from 40 original stamp designs to create unique T-shirts. UNIQLO Tokyo offers both custom-made and exclusive store-designed T-shirts. Buyers also receive a special “Goaishoku Bag” containing seven different flavors of Shichifukujin Arare when presenting their purchase receipt at the Shiawase Senbei Ginza flagship store.
Highlights
- Customizable UTme! T-shirts with 40 original Shichifukujin Arare stamps at UNIQLO Tokyo (4F) and UNIQLO Ginza.
- Exclusive limited-edition T-shirts available only at UNIQLO Tokyo.
- UNIQLO COFFEE at Tokyo store features Shichifukujin Arare-themed wrapping and offers a free sample of two arare pieces plus a limited-edition coaster with coffee purchase (until August 23).
- Pop-up store and lottery event on August 8 (11am–7pm) and August 9 (11am–5pm) at UNIQLO Tokyo 4F.
- Interactive digital content includes NFC experiences with Shichifukujin dolls and a virtual T-shirt try-on activated by clapping (limited to August 8 and 9).
Event and Product Details
| Item | Details |
|---|---|
| Name | UTme! × Shichifukujin Arare Collaboration |
| Menu / items | Basic T-shirt ¥1,990; Kids Basic T-shirt (short sleeve) ¥1,500; Sweatshirt ¥3,990; Shichifukujin Arare snacks (7 flavors) |
| Location | UNIQLO TOKYO and UNIQLO Ginza, Tokyo, Japan |
| Address | 3-2-1 Ginza, Chuo-ku, Tokyo (Marronnier Gate Ginza 2) 6-9-5 Ginza, Chuo-ku, Tokyo (Ginza Komatsu East Building) |
| Period | August 1, 2026 – August 31, 2026 (some content until August 23) |
| Release date | August 1, 2026 |
| Price | Basic T-shirt ¥1,990 (tax included); Kids Basic T-shirt ¥1,500 (tax included); Sweatshirt ¥3,990 (tax included); Shichifukujin Arare snacks ¥1,000 (tax included) |
