Yoajung, Okudang, and Bokhodu bring their summer Korean sweets to Keio Department Store in Shinjuku from July 17 to 28, 2026. The event showcases refreshing frozen yogurt, trendy mochi cookies, and walnut butter balls perfect for summer treats.
Held on the 7th floor of Keio Department Store Shinjuku, this sweets fair offers a convenient stop for those in the bustling Shinjuku area. The event runs daily from 10 a.m. to 8 p.m., with an early closing at 5 p.m. on the final day.
About the Summer Keio Sweets Expo 2026
The Summer Keio Sweets Expo 2026 features three popular Korean dessert brands. Yoajung is known for its frozen yogurt topped with fresh fruit and other toppings, delivering a light and refreshing experience ideal for summer. Okudang offers trendy Dubai mochi cookies that bring a stylish flair to the sweets fair. Bokhodu specializes in walnut-based confections, combining the rich flavor of walnuts with sweet red bean paste and butter to create a perfect gift or snack.
Highlights
- Yoajung Signature Combo (price to be confirmed)
- Dubai Chocolate Mochi Cookie by Okudang (price to be confirmed)
- Walnut Red Bean Butter Balls from Bokhodu (price to be confirmed)
- Event location: Keio Department Store Shinjuku 7th floor, large event hall
- Yoajung also holds a long-term popup at Ecute Ueno from July 23 to October 12, 2026
Event Details
| Item | Details |
|---|---|
| Name | Summer Keio Sweets Expo 2026 |
| Menu / items | Yoajung Signature Combo; Dubai Chocolate Mochi Cookie; Walnut Red Bean Butter Balls |
| Location | Keio Department Store Shinjuku 7th Floor Large Event Hall |
| Address | 1-1-4 Nishi-Shinjuku, Shinjuku, Tokyo |
| Period | July 17, 2026 (Fri) – July 28, 2026 (Tue) |
| Price | Prices to be confirmed |
Yoajung Popup at Ecute Ueno
In addition to the sweets expo, Yoajung will hold a long-term popup at Ecute Ueno’s snack park from July 23 to October 12, 2026. Located inside JR Ueno Station, this popup offers visitors the chance to enjoy Korean-style frozen yogurt with fresh toppings throughout the summer and early autumn.
| Item | Details |
|---|---|
| Name | Yoajung Popup at Ecute Ueno |
| Location | Ecute Ueno Snack Park (3rd floor, inside ticket gates) |
| Address | 7-1-1 Ueno, Taito, Tokyo (inside JR Ueno Station) |
| Period | July 23, 2026 (Thu) – October 12, 2026 (Mon, holiday) |
| Price | Prices to be confirmed |
