Applibot has announced a new event for the popular mobile game Chiikawa Pocket, based on the beloved Chiikawa manga by illustrator Nagano. Starting July 24, 2026, players can explore the enchanting world of “Mermaid Island,” inspired by the upcoming Chiikawa movie “Mermaid Island Secrets.” The event features special missions, new costumes, and exciting rewards.
This event is especially appealing for fans visiting Japan who enjoy immersive mobile games tied to popular anime and manga culture. It offers a unique way to engage with the Chiikawa universe ahead of the movie release, including exclusive in-game items and real-world campaign prizes.
About the Chiikawa Pocket Mobile Game and Mermaid Island Event
Chiikawa Pocket is the first smartphone app based on the Chiikawa series, which has gained massive popularity on social media. The game invites players to enjoy various activities with Chiikawa characters anytime, anywhere. Since its launch in March 2025, it has been available in 43 countries and regions worldwide.
The “Mermaid Island” event lets players complete missions to earn 5,000 small candies—100 times the usual reward amount. Players can also unlock special items like the “Welcome to the Island” flag featuring characters Hitoh and Futaba. The event includes challenging battles against the siren character, adding excitement to gameplay.
Highlights
- Launch of the Mermaid Island event with enhanced rewards starting July 24, 2026.
- New Mermaid Island costumes, including a special outfit for the character Hachiwara, awarded as a login bonus on the second day.
- Special campaign “Chiipoke Chase Challenge” from July 17 to 23, offering mysterious branches as rewards and a chance to win a clear poster by sharing on social media.
- Countdown campaign providing daily ad skips and special gachas to celebrate the upcoming Chiikawa movie release.
- In-store campaign at Chiikawa affiliated shops across Japan, giving out exclusive Chiipoke cards with purchases starting July 25, 2026.
- Commercials for the Mermaid Island event airing at select TOHO Cinemas and Aeon Cinemas nationwide from July 24, 2026.
Event and Campaign Details
| Item | Details |
|---|---|
| Name | Chiikawa Pocket Mermaid Island Event |
| Menu / items | Mermaid Island costumes, small candies, “Welcome to the Island” flag, siren battles, login bonus Hachiwara costume |
| Location | Mobile game app available worldwide; in-store campaigns across Japan |
| Address | Shibuya, Tokyo |
| Period | July 24, 2026 – August 28, 2026 (Event) July 17, 2026 – July 23, 2026 (Chase Challenge and Countdown Campaign) July 25, 2026 – While supplies last (In-store campaign) July 24, 2026 – (Commercial airing start) |
| Release date | July 24, 2026 (Event start) |
| Price | Free to play (in-app purchases available) |
