Freshness Burger is bringing a taste of Hawaii to Japan this summer with its Aloha Fest campaign. From July 15 to August 23, 2026, customers nationwide can enjoy beer and Freshness Lemon Sour for just ¥290 per glass all day long.
This seasonal event is perfect for visitors looking to relax and enjoy refreshing drinks with flavorful burgers during the warm summer months. Whether you’re out for a casual lunch or unwinding in the evening, the special pricing and limited-time Hawaiian-inspired burgers add a festive touch to your dining experience.
About the Freshness Burger Aloha Fest
The Aloha Fest celebrates summer with a special offer on drinks and a pair of exclusive Hawaiian-themed burgers. Freshness Burger offers draft Asahi beer, known locally as “Maru-Efu,” with a smooth taste and balanced bitterness, as well as the carefully crafted Freshness Lemon Sour made with honey lemon syrup prepared in-store. Both are available for ¥290 per glass, down from the usual ¥450 (or ¥480 at food courts and bottle beer locations).
The campaign features two limited-edition burgers: the Spicy Pulled Pork Burger and the Egg Benedict Burger. The Spicy Pulled Pork Burger includes smoky pulled pork with red cheddar cheese, rich BBQ sauce, and fresh coleslaw, offering a hearty and flavorful bite. It pairs excellently with the crisp draft beer.
The Egg Benedict Burger is inspired by the classic Hawaiian brunch dish, featuring an original patty topped with red cheddar cheese, crispy bacon, a soft fried egg, and a generous serving of house-made hollandaise sauce infused with herbs. This burger complements the refreshing lemon sour, making it a delightful choice for summer.
Additionally, Freshness Burger offers an app-exclusive coupon for a ¥100 discount on the “Furebaru” set, which includes one drink and one food item, available after 4 p.m. This makes it easy to enjoy a light drink and snack in the evening.
Highlights
- All-day beer and Freshness Lemon Sour for ¥290 per glass during the campaign period
- Two summer-only Hawaiian-inspired burgers: Spicy Pulled Pork Burger and Egg Benedict Burger, each priced at ¥780
- App members get a ¥100 discount coupon for the evening “Furebaru” set
- Available at most Freshness Burger locations across Japan, excluding some airports, stadiums, and select stores
Menu & Event Details
| Item | Details |
|---|---|
| Name | Freshness Burger Aloha Fest |
| Menu / items | Beer (Asahi Draft or Asahi Super Dry bottle) ¥290 per glass; Freshness Lemon Sour ¥290 per glass; Spicy Pulled Pork Burger ¥780; Egg Benedict Burger ¥780 |
| Location | Freshness Burger stores nationwide in Japan (excluding stadiums, airports, zoos, and Aeon Mall Okayama) |
| Address | Various locations nationwide, Japan |
| Period | July 15, 2026 – August 23, 2026 |
| Price | Beer and Lemon Sour: ¥290 per glass; Spicy Pulled Pork Burger: ¥780; Egg Benedict Burger: ¥780; Furebaru set discount coupon: ¥100 off |
