Le Royage, a new royal milk tea sweets brand created by chocolatier Kazuaki Eguchi in collaboration with tea brand Art of Tea, will open at Isetan Shinjuku’s main building basement floor on July 15, 2026. This unique concept transforms the rich flavors of royal milk tea into exquisite desserts.
Visitors to Tokyo can enjoy a luxurious tea-time experience with these limited-time sweets, crafted with carefully selected tea leaves and expert chocolate techniques. Located in the popular Isetan Shinjuku department store, this brand offers a rare chance to taste innovative royal milk tea desserts in the heart of Tokyo.
About Le Royage
Le Royage is the result of chocolatier Kazuaki Eguchi’s deep exploration of chocolate and tea. The brand’s concept is “edible royal milk tea,” where the aroma and flavor of premium tea leaves are elevated into sophisticated sweets. Each bite delivers a rich fragrance and lingering aftertaste that invites a blissful tea time.
Le Royage introduces a unique “RMT% (Royal Milk Tea %)” indicator on each product, measuring the purity of the royal milk tea experience, similar to how cacao percentage indicates chocolate intensity. This scale reflects how much the dessert immerses you in royal milk tea flavor.
Highlights
- Royal Tea Galette (RMT 51%): A three-layered galette combining Earl Grey and rooibos tea leaves with rich royal milk tea jam and crunchy almond caramel. Price: ¥2,592 (5 pieces, tax included).
- Royal Milk Tea Cheesecake Rich (RMT 55%): A dense cheesecake baked slowly with generous tea leaves, offering a contrast of smooth and rich textures. Price: ¥3,456 (whole cake, tax included).
- Royal Milk Tea Pudding Rich (RMT 69%) and Gold (RMT 52%): Two varieties of pudding made with a special blend of rooibos chai and milk, delivering a rich tea aroma and spice nuances. Prices: ¥886 (Rich), ¥864 (Gold), both tax included.
- Tea Sand Chocolate (RMT 49%-56%): Tea pot-shaped cookie sandwiches baked at low temperature to preserve tea aroma, filled with royal milk tea chocolate. Price: ¥3,240 (6-piece assortment, tax included).
- Tea Cake (RMT 47%-73%): A fragrant pound cake with crushed tea leaves blended into the batter, slowly baking to extract flavors. Price: ¥5,400 (12-piece set, tax included).
- Gift assortments featuring a variety of tea flavors, perfect for pairing with tea for an elevated experience.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Le Royage Royal Milk Tea Sweets |
| Menu / items | Royal Tea Galette (5 pieces); Royal Milk Tea Cheesecake Rich (whole cake); Royal Milk Tea Pudding Rich and Gold; Tea Sand Chocolate (6-piece assortment); Tea Cake (12-piece set) |
| Location | Isetan Shinjuku Main Building Basement 1F Cafe et Sucre |
| Address | 3-14-1 Shinjuku, Shinjuku-ku, Tokyo |
| Period | From July 15, 2026 |
| Price | Royal Tea Galette 5 pieces ¥2,592 (tax included); Royal Milk Tea Cheesecake Rich ¥3,456 (tax included); Royal Milk Tea Pudding Rich ¥886, Gold ¥864 (tax included); Tea Sand Chocolate 6 pieces ¥3,240 (tax included); Tea Cake 12 pieces ¥5,400 (tax included) |
| Release date | July 15, 2026 |
