Penguin Bakery, a bakery chain from Hokkaido, is inviting entries for its annual first-snow contest in Sapporo. Participants who correctly predict the date of Sapporo’s first snowfall can receive one of two signature loaves: Tobenai Shokupan or Penguin Shokupan.
The campaign accepts predictions from October 10 through October 18, 2024, until 11:59 p.m. The promotion is open to people living in Hokkaido as well as participants elsewhere in Japan, with prize collection arranged at the Penguin Bakery store selected on the entry form.
To enter, follow Penguin Bakery’s official Instagram account, like the campaign post published on October 10, and submit a prediction through the online entry form. Winners will be contacted by Instagram direct message about seven days after Sapporo’s first snow is announced.
About the Penguin Bakery First-Snow Contest
The contest connects a seasonal Hokkaido weather tradition with two distinctive breads from Penguin Bakery. Tobenai Shokupan is made entirely with Hokkaido-grown Yumec hikara wheat and contains no eggs, dairy products, honey, butter, or margarine. Penguin Shokupan has a soft, lightly sweet profile made with Hokkaido wheat, butter, and condensed milk, and is shaped like a penguin.
Highlights
- Predict the date of Sapporo’s first snowfall through the online entry form.
- Follow the official Penguin Bakery Instagram account and like the campaign post to qualify.
- Every participant who correctly predicts the date can receive one selected prize bread.
- Tobenai Shokupan is offered as one two-loaf unit.
- Penguin Shokupan comes as one loaf with a house-shaped box.
- Prize collection takes place at the store selected during entry after a digital coupon is issued.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Penguin Bakery First-Snow Contest |
| Menu / items | Tobenai Shokupan, one two-loaf unit; Penguin Shokupan, one loaf with a house-shaped box |
| Period | October 10, 2024 – October 18, 2024, until 11:59 p.m. |
| Location | Penguin Bakery stores in Japan, with collection at the store selected on the entry form |
| Stores | Penguin Bakery, selected store specified by each winner |
| Price | Prize breads are awarded to eligible correct entries; no purchase price is stated |
| Official website | Penguin Bakery official website |
Before you buy
- When can I enter the Penguin Bakery First-Snow Contest?
- Entries are accepted from October 10 through October 18, 2024, until 11:59 p.m. Participants must complete the Instagram and online form requirements during the entry period.
- Where can winners collect the prize bread?
- Winners collect the selected bread at the Penguin Bakery store specified in their entry form. Collection is planned for about two weeks after the first snow is observed and the exchange coupon is sent.
- How will Penguin Bakery contact winners?
- Only selected winners will receive an Instagram direct message, expected about seven days after Sapporo’s first snow is announced.
Each successful prediction can be exchanged for either Tobenai Shokupan or Penguin Shokupan, according to the choice recorded on the entry form. The first loaf is a substantial two-loaf unit made with 100 percent Hokkaido-grown Yumec hikara wheat. Its recipe avoids several common ingredients, including eggs and dairy products, while retaining the bakery’s signature bread-focused appeal.
Penguin Shokupan offers a different presentation. Its soft, fluffy texture and gentle sweetness come from Hokkaido wheat, butter, and condensed milk, while the penguin shape makes it suitable for gifting. The release also suggests serving it toasted with butter or decorating it with jam and chocolate.
Participants should keep their Instagram account available to receive direct messages. Entries may be invalidated if required form details are missing or incorrect, if the account stops following Penguin Bakery, if the campaign post is unliked, or if the account is deleted or renamed before winner notification. Private-account settings or message restrictions may also prevent delivery of the winning notice.
