PUMA × TAMAGOTCHI Collab Debuts in Tokyo From Nov 13

Goods
Fashion CollaborationLimited-TimePUMATamagotchi
PUMA × TAMAGOTCHI Collab Debuts in Tokyo From Nov 13 Goods

PUMA has teamed up with TAMAGOTCHI for a special collection marking the character brand’s 30th anniversary. The PUMA × TAMAGOTCHI lineup launches sequentially from November 13, 2026, with sales available in Tokyo and at selected stores across Japan.

The collection will be sold at PUMA stores including Harajuku Cat Street, Odaiba, Shibuya, and other locations, as well as through the PUMA online store and PUMA app. It will also be available at the official TAMAGOTCHI shop Tamagotchi Factory on the third floor of Tokyu Plaza Harajuku Harakado. Store assortments and release timing may vary.

Prices range from ¥7,150 (tax included) for the PUMA X TAMAGOTCHI HOODED LS TEE to ¥16,500 (tax included) for the SPEEDCAT TAMAGOTCHI. The collection also includes a hooded jacket, oversized crew sweatshirt, sweatpants, and the PUMA X TAMAGOTCHI MINI GRIP bag.

About the PUMA and TAMAGOTCHI Collection

SPEEDCAT TAMAGOTCHI

The SPEEDCAT TAMAGOTCHI is based on PUMA’s low-profile SPEEDCAT silhouette and comes in two colors. It features a natural leather upper and TAMAGOTCHI-inspired detailing, priced at ¥16,500 (tax included).

The SPEEDCAT TAMAGOTCHI, based on the SPEEDCAT, launches in two colorways. The upper uses genuine leather, and the sides feature PUMA's Formstrip, with Tamagotchi-inspired design details throughout.
The SPEEDCAT TAMAGOTCHI, based on the SPEEDCAT, launches in two colorways. The upper uses genuine leather, and the sides feature PUMA’s Formstrip, with Tamagotchi-inspired design details throughout.

PUMA X TAMAGOTCHI Apparel

The apparel lineup includes a hooded jacket, oversized crew sweatshirt, sweatpants, and hooded long-sleeve top. Prices range from ¥7,150 to ¥12,100 (tax included), with character-inspired graphics and device-inspired details.

For the apparel, Tamagotchi-inspired graphics appear on a hooded jacket, a crewneck sweatshirt, sweatpants, and a hooded long-sleeve top. The hooded jacket uses a brushed fabric; sleeves feature Tamagotchi-inspired tape designs, and the back showcases a large Tamagotchi graphic. In addition, the crewneck sweatshirt and sweatpants incorporate Tamagotchi device-inspired tags, and the hooded long-sleeve top features a colorful Puma Cat graphic incorporating Tamagotchi.
For the apparel, Tamagotchi-inspired graphics appear on a hooded jacket, a crewneck sweatshirt, sweatpants, and a hooded long-sleeve top. The hooded jacket uses a brushed fabric; sleeves feature Tamagotchi-inspired tape designs, and the back showcases a large Tamagotchi graphic. In addition, the crewneck sweatshirt and sweatpants incorporate Tamagotchi device-inspired tags, and the hooded long-sleeve top features a colorful Puma Cat graphic incorporating Tamagotchi.

PUMA X TAMAGOTCHI MINI GRIP

The compact MINI GRIP bag has a white base, black piping, and a PUMA logo. It is priced at ¥9,900 (tax included) and is designed to coordinate with the shoes and apparel.

Accessories include the PUMA X TAMAGOTCHI MINI GRIP. This compact bag, in white with black piping and the PUMA logo, can be paired with shoes and apparel to enjoy the collection's aesthetic.
Accessories include the PUMA X TAMAGOTCHI MINI GRIP. This compact bag, in white with black piping and the PUMA logo, can be paired with shoes and apparel to enjoy the collection’s aesthetic.

SPEEDCAT TAMAGOTCHI

The SPEEDCAT TAMAGOTCHI is listed at ¥16,500 (tax included), with product number 403735 and colors 01 and 02.

Product name: SPEEDCAT TAMAGOTCHI — ¥16,500 (tax included). Product number: 403735 Color: 01/02
Product name: SPEEDCAT TAMAGOTCHI — ¥16,500 (tax included). Product number: 403735 Color: 01/02

PUMA X TAMAGOTCHI FZ HOODED JKT

The hooded jacket is priced at ¥12,100 (tax included), with product number 638708 and colors 01, 05, and 37.

Product name: PUMA X TAMAGOTCHI FZ HOODED JKT — ¥12,100 (tax included). Product number: 638708 Color: 01/05/37
Product name: PUMA X TAMAGOTCHI FZ HOODED JKT — ¥12,100 (tax included). Product number: 638708 Color: 01/05/37

PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT

The oversized crew sweatshirt costs ¥10,450 (tax included), with product number 638709 and colors 01, 04, and 05.

Product name: PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT — ¥10,450 (tax included). Product number: 638709 Color: 01/04/05
Product name: PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT — ¥10,450 (tax included). Product number: 638709 Color: 01/04/05

PUMA X TAMAGOTCHI HOODED LS TEE

The hooded long-sleeve top is priced at ¥7,150 (tax included), with product number 638710 and colors 01, 02, and 73.

Product name: PUMA X TAMAGOTCHI HOODED LS TEE — ¥7,150 (tax included). Product number: 638710 Color: 01/02/73
Product name: PUMA X TAMAGOTCHI HOODED LS TEE — ¥7,150 (tax included). Product number: 638710 Color: 01/02/73

PUMA X TAMAGOTCHI SWEAT PT

The sweatpants cost ¥9,900 (tax included), with product number 638711 and colors 01 and 04.

Product name: PUMA X TAMAGOTCHI SWEAT PT — ¥9,900 (tax included). Product number: 638711 Color: 01/04
Product name: PUMA X TAMAGOTCHI SWEAT PT — ¥9,900 (tax included). Product number: 638711 Color: 01/04

PUMA X TAMAGOTCHI MINI GRIP

The MINI GRIP accessory is priced at ¥9,900 (tax included), with product number 093362 and color 01.

Product name: PUMA X TAMAGOTCHIMINI GRIP — ¥9,900 (tax included). Product number: 093362 Color: 01
Product name: PUMA X TAMAGOTCHIMINI GRIP — ¥9,900 (tax included). Product number: 093362 Color: 01

The collection combines PUMA’s sportswear identity with graphics and details inspired by the TAMAGOTCHI device. It includes footwear, apparel, and a compact accessory designed to create a coordinated look.

Highlights

  • SPEEDCAT TAMAGOTCHI sneakers use a low-profile SPEEDCAT design, natural leather uppers, and TAMAGOTCHI-inspired details in two colors. Price: ¥16,500 (tax included).
  • The PUMA X TAMAGOTCHI FZ HOODED JKT features a brushed-feel fabric, character-inspired sleeve tape, and a large back graphic. Price: ¥12,100 (tax included).
  • The PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT is priced at ¥10,450 (tax included), while the PUMA X TAMAGOTCHI SWEAT PT costs ¥9,900 (tax included).
  • The PUMA X TAMAGOTCHI HOODED LS TEE costs ¥7,150 (tax included), and the PUMA X TAMAGOTCHI MINI GRIP costs ¥9,900 (tax included).
  • Sales are planned at selected PUMA stores, the PUMA online store, the PUMA app, selected retailers, and the official TAMAGOTCHI shop at Harakado.
PUMA × TAMAGOTCHI
Check price, availability, and shipping for PUMA × TAMAGOTCHI at the stores listed below.
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Product & Availability

ItemDetails
NamePUMA × TAMAGOTCHI Collection
ItemsSPEEDCAT TAMAGOTCHI; PUMA X TAMAGOTCHI FZ HOODED JKT; PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT; PUMA X TAMAGOTCHI HOODED LS TEE; PUMA X TAMAGOTCHI SWEAT PT; PUMA X TAMAGOTCHI MINI GRIP
Release dateNovember 13, 2026, with products launching sequentially
LocationTokyo and selected PUMA stores across Japan
StoresPUMA Store Harajuku Cat Street; PUMA Store Osaka; PUMA Store Odaiba; PUMA Store Kyoto; PUMA Store Sapporo Factory; PUMA Store Sapporo Tokyu; PUMA Store Shibuya; PUMA Store Saitama Cocoon City; PUMA online store; PUMA app; selected retailers; Tamagotchi Factory at Tokyu Plaza Harajuku Harakado
PriceSPEEDCAT TAMAGOTCHI: ¥16,500 (tax included); PUMA X TAMAGOTCHI FZ HOODED JKT: ¥12,100 (tax included); PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT: ¥10,450 (tax included); PUMA X TAMAGOTCHI HOODED LS TEE: ¥7,150 (tax included); PUMA X TAMAGOTCHI SWEAT PT: ¥9,900 (tax included); PUMA X TAMAGOTCHI MINI GRIP: ¥9,900 (tax included)
Official websitePUMA online store
TAMAGOTCHI official website

Before you buy

When can I buy the PUMA × TAMAGOTCHI collection?
Sales begin sequentially from November 13, 2026. Release timing may vary by product and store.
Where can I get the PUMA × TAMAGOTCHI collection?
The collection will be available at selected PUMA stores, the PUMA online store, the PUMA app, selected retailers, and Tamagotchi Factory at Tokyu Plaza Harajuku Harakado. Store assortments may differ.
How much are the PUMA × TAMAGOTCHI products?
Prices range from ¥7,150 to ¥16,500 (tax included), depending on the item.

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