Starbucks Japan is promoting a ¥344 purchase-based Holiday Bingo Party for Starbucks Rewards members from November 2, 2026. The Merry & Meet Holiday Bingo Party is hosted by Bearista, Starbucks’ familiar bear character, and connects seasonal drinks, food, gifts, and shopping with a digital bingo game.
Running from November 2 through December 25, the campaign can be joined through the official Starbucks app. The first bingo attempt does not require a purchase; later attempts require an eligible purchase of at least ¥344 for takeaway or ¥350 in store, using qualifying payment methods.
Rewards include a ¥3,000 eTicket for a holiday party, drawn for 3,000 winners, and a Bearista glass with three stickers, also offered to 3,000 winners. Members can also receive digital rewards and 10 Bonus Stars as they complete one, two, or three bingo lines.
About the Holiday Bingo Party
Holiday Bingo Party at Starbucks
The campaign brings together seasonal Starbucks experiences, from holiday beverages and food to gifts and personal treats. Bearista hosts the digital bingo activity for Starbucks Rewards members.
How to unlock bingo attempts
The first bingo attempt is available without a purchase. Later attempts require eligible Starbucks purchases of at least ¥344 (tax included) for takeaway or ¥350 (tax included) in store, including drinks, food, coffee beans, tumblers, and merchandise.
The campaign turns everyday Starbucks visits into steps on a digital bingo card. Eligible purchases include drinks, food, coffee beans, tumblers, merchandise, online store orders, and Starbucks eGift purchases. After completing bingo lines, members can receive guaranteed digital rewards or enter the relevant prize draws.
Highlights
- Starbucks Rewards members can make their first bingo attempt without buying anything.
- Later attempts are unlocked by eligible purchases of at least ¥344 for takeaway or ¥350 for in-store service.
- A ¥3,000 holiday party eTicket is offered through draws for 3,000 winners after three bingo lines or a full bingo.
- The Bearista glass, with three stickers, is available through a draw for 3,000 people who complete three bingo lines by November 30.
- One bingo line gives all participants an original smartphone wallpaper, two give an original digital Starbucks Card, and three give 10 Bonus Stars.
Menu and Event Details
| Item | Details |
|---|---|
| Name | Merry & Meet Holiday Bingo Party |
| Menu / items | Eligible drinks, food, coffee beans, tumblers, merchandise, online store purchases, and Starbucks eGift purchases; ¥3,000 holiday party eTicket; Bearista glass with three stickers |
| Period | November 2, 2026 (Mon) – December 25, 2026 (Fri) |
| Location | Starbucks stores in Japan, the official Starbucks app, online store, and Starbucks eGift |
| Price | Eligible purchase: ¥344 (tax included, takeaway) or ¥350 (tax included, in store); holiday party eTicket: ¥3,000 (tax included) |
| Official website | Official campaign website |
Before you buy
- When can I join the Starbucks Holiday Bingo Party?
- The campaign runs from November 2 through December 25, 2026. It is available to Starbucks Rewards members through the official app.
- How much does an eligible Starbucks purchase cost?
- Eligible purchases start at ¥344 (tax included) for takeaway or ¥350 (tax included) for in-store service.
- How can I enter the ¥3,000 holiday party ticket draw?
- Complete three bingo lines or a full bingo, then enter the draw through the campaign website. Entries for this draw are accepted through December 27, 2026.
Bearista is the name Starbucks gives its bear character, combining the words “bear” and “barista.” For this campaign, the character serves as the host and guides members through a holiday-themed bingo experience designed around time spent at Starbucks.
To participate, members tap the Holiday Bingo Party tile on the official app home screen, receive a bingo card, and make the first attempt without a purchase. Eligible purchases can then unlock additional attempts, while completed lines provide rewards and access to prize draws.
The ¥3,000 holiday party eTicket draw is open after three bingo lines or a full bingo, with entries accepted until December 27. The Bearista glass draw has a separate deadline: members must complete three bingo lines by November 30. Prize availability and remaining winning slots can be checked on the campaign site.
