nana’s green tea will open THIS IS MATCHA, a new takeout tea stand concept, at Kyoto Yodobashi in Kyoto in early December 2026. The new format puts matcha at the center of each drink and marks a new step for the cafe brand as it celebrates its 25th anniversary.
The first THIS IS MATCHA location will be on the first floor of Kyoto Yodobashi. The release does not specify an exact opening day, business hours, menu prices, or an end date, so visitors should check the official website before making a special trip.
The stand will use an original matcha blend developed with Yamamasa Koyamaen, a long-established tea wholesaler from Uji, Kyoto. The release describes THIS IS MATCHA as a takeout-focused tea stand designed to make the aroma and flavor of authentic matcha part of an everyday drink.
About THIS IS MATCHA
nana’s green tea’s 25-year matcha story
nana’s green tea representative Kazuto Kusumami says the brand has kept the ingredient at the center of its work. THIS IS MATCHA brings together 25 years of experience with Yamamasa Koyamaen and aims to let customers experience freshly prepared matcha through its aroma and flavor.
A new everyday style of matcha
Yamamasa Koyamaen planning director Masayoshi Koyama describes THIS IS MATCHA as a place to discover differences in matcha and enjoy them as part of daily life. The project builds on the two companies’ long partnership and their shared focus on flavor.
THIS IS MATCHA grows out of the 25-year relationship between nana’s green tea and Yamamasa Koyamaen. The tea company handles tea production and processing from cultivation through stone-milling, while its blending expertise has helped shape the original matcha used by nana’s green tea since the brand’s early years. The new stand is intended to present that accumulated knowledge in a simple, freshly prepared drink.
Highlights
- First location: THIS IS MATCHA Kyoto Yodobashi on the first floor of Kyoto Yodobashi.
- Takeout-only tea stand focused on the natural character of matcha.
- Uses an original matcha blend refined over 25 years with Yamamasa Koyamaen.
- Yamamasa Koyamaen traces its tea business in Uji back to 1861.
- Opening is planned for early December 2026; the exact date has not been announced.
Menu & Event Details
| Item | Details |
|---|---|
| Name | THIS IS MATCHA Kyoto Yodobashi |
| Menu / items | Matcha drinks using nana’s green tea’s original matcha blend developed with Yamamasa Koyamaen |
| Period | Opening from early December 2026; end date not specified in the release |
| Location | Kyoto Yodobashi, Kyoto, Japan |
| Stores | THIS IS MATCHA Kyoto Yodobashi |
| Price | Not specified in the release |
| Official website | Official website |
Before you buy
- When can I buy THIS IS MATCHA drinks?
- The first stand is scheduled to open at Kyoto Yodobashi in early December 2026. The exact opening date and prices have not been announced in the release.
- Where can I get THIS IS MATCHA?
- The first location will be on the first floor of Kyoto Yodobashi in Kyoto.
nana’s green tea was founded in Jiyugaoka in 2001 and has developed a global cafe brand centered on matcha and Japanese tea culture. Its cafes interpret traditional tea culture through modern spaces and menus, while THIS IS MATCHA will focus more narrowly on takeaway service and the character of the tea itself.
Yamamasa Koyamaen describes the new approach as part of a wider movement toward understanding differences in matcha quality, flavor, and production. For customers, the Kyoto stand is expected to offer a more direct way to experience the brand’s long-running matcha partnership, although full menu details will be announced separately.
