McDonald’s is adding two new book options to its ¥510 Happy Set across Japan from October 16, 2026. The sixth edition of the Book Happy Set includes the original picture book Surprise Island and the mini guide The Ultimate Tournament: Happy Set Special Match.
The books will be available at participating McDonald’s restaurants nationwide for approximately eight weeks, while supplies last. Happy Set sales continue throughout each restaurant’s opening hours, although prices may vary by location, delivery service, and local conditions.
The set starts at ¥510 (tax included) and can be purchased in stores across Japan, excluding some locations. On October 18, McDonald’s will also donate ¥50 for every Happy Set purchased at participating restaurants as part of Blue McDonald’s Day.
About the Book Happy Set
The new books are designed to add reading, discovery, and conversation to a children’s meal. Surprise Island follows the guide Punitty through a mysterious island filled with unexpected moments and unusual characters. The story was created by Akira Ishida of the comedy duo NON STYLE, with character art by comedian Daihyakka Morimoto.
Highlights
- The Happy Set starts at ¥510 (tax included), with prices varying by restaurant and ordering method.
- Surprise Island is an original picture book about finding joy in making other people happy, and includes stickers.
- The Ultimate Tournament: Happy Set Special Match features animals, dinosaurs, and legendary dragons in dramatic matchups.
- The mini guide includes creature facts, a sticker activity page, manga, and access to the smartphone game Dream Match.
- On Blue McDonald’s Day, ¥50 from each Happy Set purchased is donated to Ronald McDonald House Charities Japan.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Book Happy Set, sixth edition |
| Menu / items | Surprise Island picture book; The Ultimate Tournament: Happy Set Special Match mini guide; Happy Set meal |
| Release date | October 16, 2026 |
| Period | October 16, 2026 – approximately eight weeks planned, while supplies last; Dream Match available October 16, 2026, at 5:00 a.m. – January 16, 2027, at 11:59 p.m.; Blue McDonald’s Day on October 18, 2026 |
| Location | McDonald’s restaurants across Japan, excluding some locations |
| Stores | McDonald’s restaurants nationwide, excluding some locations |
| Price | Happy Set from ¥510 (tax included); ¥50 donated per Happy Set purchased on Blue McDonald’s Day |
| Official website | Blue McDonald’s Day official website Happy Picture Book Award official website |
Before you buy
- When can I buy the Book Happy Set?
- It goes on sale from October 16, 2026, for approximately eight weeks as planned, while supplies last.
- Where can I get the Book Happy Set?
- It is available at McDonald’s restaurants across Japan, excluding some locations. Sales are offered throughout each restaurant’s opening hours.
- How much is the Book Happy Set?
- The listed starting price is ¥510 (tax included). Prices may vary by restaurant, delivery service, and local conditions.
The picture book offers a story-led experience, with readers travelling around Surprise Island and discovering what happens next. Its focus on creating happy surprises gives families a simple theme to discuss together after the meal.
The mini guide takes a more fact-based approach. It compares creatures such as Titanoboa and the African elephant, Mosasaurus and Livyatan melvillei, and Tyrannosaurus and Therizinosaurus. Legendary dragons including Fire Drake and Yinglong also appear, alongside explanations of their features and abilities.
Children can scan the code in the mini guide with a smartphone to play Dream Match. The game has three stages, with opponents selected at random for different matchups. Players can unlock special moves during battles and use them by tapping the Happy Set box shown on screen.
The October 18 charity event connects the meal with support for families staying near hospitals. McDonald’s and its franchise operators will donate ¥50 per Happy Set purchased that day to Ronald McDonald House Charities Japan. Customers can also support the organization through in-store collection boxes and other donation options described on the official website.
