Snow Brand Milk Products has teamed up with Sanrio Characters for limited-edition packages of its Megumi yogurt series in Japan. The collaboration will roll out sequentially from October 2026.
The packaging is planned for a limited period, with two products expected to feature the designs during October and a third product scheduled for an October to November rollout. All three products will be sold nationwide.
The lineup includes Megumi yogurt with My Melody, Megumi Fat Free with LittleTwinStars, and three Sanrio Characters designs for Megumi Plain Yogurt for Creative Arrangements. The products are available at an open price, meaning retailers set the final price.
About the Sanrio and Megumi Collaboration
Megumi Fat Free with LittleTwinStars
The 400g Megumi Fat Free yogurt package features LittleTwinStars artwork as part of the limited-edition Sanrio collaboration. It will be sold nationwide at an open retail price.
Three Sanrio Characters yogurt designs
Megumi Plain Yogurt for Creative Arrangements comes in three Sanrio Characters package designs. The product contains four 70g cups, for 280g in total, and is planned for an October to November rollout at an open retail price.
The collaboration brings familiar Sanrio characters to everyday refrigerated yogurt products. The three products retain their regular formats and sizes, while the outer packaging adds character artwork designed to make a daily yogurt break more playful.
Highlights
- Three Megumi yogurt products receive limited-edition Sanrio Characters packaging.
- Megumi yogurt features My Melody.
- Megumi Fat Free features LittleTwinStars.
- Megumi Plain Yogurt for Creative Arrangements comes in three Sanrio Characters designs.
- The products are sold nationwide and must be kept refrigerated at 10°C or below.
Product & Availability
| Item | Details |
|---|---|
| Name | Sanrio Characters x Megumi Yogurt Limited-Edition Packages |
| Menu / items | Megumi Yogurt, 400g; Megumi Fat Free, 400g; Megumi Plain Yogurt for Creative Arrangements, 280g total in four 70g cups |
| Release date | From October 2026, rolling out sequentially |
| Period | Megumi Yogurt and Megumi Fat Free: during October 2026; Megumi Plain Yogurt for Creative Arrangements: approximately October–November 2026 |
| Location | Nationwide in Japan |
| Price | Open price, before tax; the final retail price may vary by store |
| Storage | Keep refrigerated at 10°C or below |
Before you buy
- When can I buy the Sanrio Megumi yogurt packages?
- The products will go on sale sequentially from October 2026. The regular Megumi Yogurt and Megumi Fat Free designs are planned for October, while the Plain Yogurt for Creative Arrangements designs are planned for approximately October to November.
- Where can I get the Sanrio Megumi yogurt packages?
- The three products are scheduled for nationwide sales in Japan. Availability may differ by store.
- How much are the Sanrio Megumi yogurt packages?
- They have an open price, so the final retail price is set by each store.
