Yoshinoya has teamed up with Hello Kitty for a limited collaboration campaign featuring frozen beef bowl sets and an original White Snow Fukin. The products go on sale through Yoshinoya’s official online shop and official e-commerce stores in Japan.
The campaign runs from October 1, 2026, at 10:00 a.m. through November 30, 2026, at 10:00 a.m. The promotion is the 10th Yoshinoya and Hello Kitty collaboration and also includes a lottery for a special Arita-yaki bowl.
Three frozen food sets are available: a 10-pack of beef bowl toppings with the cloth for ¥4,644, a set with five beef bowl packs and two pork bowl packs for ¥4,212, and a 14-pack assortment including beef bowls and karaage for ¥5,300. Purchases during the campaign qualify for the bowl lottery, with 50 winners.
About the Yoshinoya and Hello Kitty Collaboration
Original White Snow Fukin
The Japan-made cloth measures approximately 30 by 40 centimeters and uses a soft rayon-and-cotton blend. It is included with the frozen Yoshinoya collaboration sets, including the 10-pack beef bowl set priced at ¥4,644 (tax included).
Collaboration Arita-yaki Bowl
The campaign prize is a small-size Arita-yaki bowl with a Hello Kitty design, measuring approximately 13 centimeters across and 7.5 centimeters high. Fifty purchasers will receive one through the campaign lottery.
The original cloth features Yoshinoya’s orange logo alongside Hello Kitty and her twin sister Mimmy in a nostalgic design. Made in Japan, it measures approximately 30 by 40 centimeters and is designed for use as a kitchen cloth, baby wipe, or handkerchief. The frozen Yoshinoya products are also suited to quick meals, home storage, and gifts for family members living apart.
Highlights
- Yoshinoya and Hello Kitty collaboration sets are sold through official online stores.
- The 10-pack beef bowl set with the original cloth costs ¥4,644 (tax included).
- The beef and pork bowl set costs ¥4,212 (tax included).
- The 14-pack popular-item assortment costs ¥5,300 (tax included).
- Fifty purchasers will be selected to receive a small-size collaboration Arita-yaki bowl.
- The prize bowl measures approximately 13 centimeters in diameter and 7.5 centimeters in height.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Yoshinoya and Hello Kitty Home Yoshinoya Campaign 2026 |
| Menu / items | Frozen beef bowl topping set with 10 packs and original cloth; frozen set with five beef bowl packs, two pork bowl packs, and original cloth; frozen 14-pack assortment including beef bowl toppings and karaage; original White Snow Fukin; collaboration Arita-yaki bowl prize |
| Release date | October 1, 2026, at 10:00 a.m. |
| Period | October 1, 2026, at 10:00 a.m. – November 30, 2026, at 10:00 a.m. |
| Location | Yoshinoya official online shop and official online stores on Rakuten, Yahoo! Shopping, d Shopping, and au PAY Market |
| Stores | Yoshinoya Official Shop; Yoshinoya Official Shop Rakuten store; Yoshinoya Official Shop Yahoo! Shopping store; Yoshinoya Official Shop d Shopping store; Yoshinoya Official Shop au PAY Market store |
| Price | 10-pack beef bowl topping set with cloth: ¥4,644 (tax included); five beef bowl packs, two pork bowl packs, and cloth: ¥4,212 (tax included); 14-pack popular-item assortment with cloth: ¥5,300 (tax included) |
| Official website | Yoshinoya official online shop; 10-pack beef bowl set; Beef and pork bowl set; 14-pack assortment |
Before you buy
- When can I buy the Yoshinoya and Hello Kitty frozen sets?
- They are available from October 1, 2026, at 10:00 a.m. through November 30, 2026, at 10:00 a.m. through Yoshinoya’s official online shop and official e-commerce stores.
- How much are the Yoshinoya and Hello Kitty sets?
- The three set prices are ¥4,644, ¥4,212, and ¥5,300 (tax included), depending on the contents.
- Where can I get the Yoshinoya and Hello Kitty sets?
- They are sold through Yoshinoya’s official online shop and its official stores on Rakuten, Yahoo! Shopping, d Shopping, and au PAY Market.
- Do I need to enter separately for the collaboration bowl?
- Purchasers of collaboration sets during the campaign are entered into a lottery for one of 50 small-size collaboration Arita-yaki bowls.
