Dom Dom Hamburger teams up with Choshi Electric Railway for an unusual collaboration that brings together two beloved local brands. This partnership celebrates their shared spirit of creativity and community connection, launching a range of exclusive goods and menu items starting July 19, 2026.
Visitors to Japan interested in local culture and unique food experiences will find this collaboration appealing. It highlights regional charm through limited-edition merchandise and a special burger that incorporates Choshi’s famous “nure senbei” rice crackers. The event and products offer a fresh way to enjoy Japanese food culture and support regional revitalization in Chiba Prefecture.
About the Collaboration
Dom Dom Hamburger, Japan’s first hamburger chain founded in 1970, and Choshi Electric Railway, a local railway company with a devoted following, have joined forces to create a fun and engaging project. Both companies value individuality over scale and maintain close relationships with their customers through innovative ideas and playful initiatives.
The collaboration includes a special appearance at the “Choden Festival 2026” on July 19 at Inubosaki Station plaza, where Dom Dom will sell a new cold treat called “Hiyashi Domzo-kun Yaki.” Additionally, a train car will be decorated with Dom Dom-themed displays and a unique headmark, running from July 19 to August 31. Limited-edition plush toys, inspired by the Choshi Electric Railway’s train colors, will also be available.
Dom Dom will offer a unique “Nure Senbei Burger” at select stores starting August 10, featuring patties, lettuce, cheddar cheese, and a fried egg sandwiched between crispy “nure senbei” crackers instead of buns. This burger celebrates the iconic local snack that once helped save the railway company from closure.
Highlights
- Special “Nure Senbei Burger” available at select Dom Dom stores from August 10, priced at ¥790 for the burger alone and ¥1,190 for a set.
- Exclusive collaboration goods sold at the Choden Festival and online, including T-shirts (¥3,990), mini pouches (¥1,490), and acrylic key holders (¥690).
- Limited-edition plush toy “Nisenzo” inspired by the Choshi Electric Railway train, launched on July 19 for ¥1,790 plus ¥880 shipping.
- Dom Dom-themed train car running from July 19 to August 31 with special decorations and a commemorative departure ceremony on July 19 at 10:30 AM.
- All items and events celebrate the unique bond between the two brands and their communities.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Dom Dom Hamburger x Choshi Electric Railway Collaboration |
| Menu / items | Nure Senbei Burger (single ¥790, set ¥1,190); Collaboration T-shirt ¥3,990; Mini pouch ¥1,490; Acrylic key holder ¥690; “Nisenzo” plush toy ¥1,790 + ¥880 shipping; “Hiyashi Domzo-kun Yaki” ¥500 each (cash only) |
| Location | Choshi Electric Railway Inubosaki Station Plaza and select Dom Dom Hamburger stores in Kanto region |
| Address | 9596-1 Inubosaki, Choshi, Chiba Various Dom Dom Hamburger locations in Kanto |
| Period | July 19, 2026 (Sun) – August 31, 2026 (Sun) (train collaboration) August 10, 2026 (Mon) – until supplies last (Nure Senbei Burger) |
| Release date | July 19, 2026 (Mon) 10:00 AM (collaboration goods and plush toy) |
| Price | Nure Senbei Burger single ¥790 (tax included), set ¥1,190 (tax included); Collaboration T-shirt ¥3,990 (tax included); Mini pouch ¥1,490 (tax included); Acrylic key holder ¥690 (tax included); Plush toy ¥1,790 (tax included) + ¥880 shipping; Hiyashi Domzo-kun Yaki ¥500 each (tax included) |
