&EARL GREY is bringing its popular butter mochi and tea-based soft-serve desserts to Takamatsu, Japan, for the Kobe Style and Nationwide Food Fair at Takamatsu Mitsukoshi from September 9 to 15, 2026.
The event will be held on the department store’s New Building fifth floor for one week. The fair is a convenient chance to try &EARL GREY items in Takamatsu, including products that are otherwise available at only selected permanent stores.
Butter mochi is priced at ¥324 (tax included) for Plain and Earl Grey flavors. The Caramel Milk Tea soft-serve and Earl Grey Rich Milk soft-serve are each ¥660 (tax included). Four butter mochi flavors will be offered: Plain, Earl Grey, Brown Sugar, and Cheese.
About the &EARL GREY desserts
The butter mochi is baked in the oven using Hokkaido butter and finely milled Hiyoku mochi rice flour from Saga. This creates a crisp exterior and a soft, chewy center. The Earl Grey flavor adds the fragrance of natural bergamot, while the Brown Sugar and Cheese versions offer more contrasting flavor profiles.
Highlights
- Plain Butter Mochi and Earl Grey Butter Mochi are each ¥324 (tax included).
- Caramel Milk Tea Soft-Serve and Earl Grey Rich Milk Soft-Serve are each ¥660 (tax included).
- The butter mochi is made with Hokkaido butter and premium Hiyoku mochi rice flour from Saga.
- Caramel Milk Tea combines Assam tea, bitter caramel, and apricot meringue.
- Earl Grey Rich Milk uses a concentrated tea extract with natural bergamot and is served with raspberry meringue.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Kobe Style and Nationwide Food Fair |
| Menu / items | Caramel Milk Tea Soft-Serve; Earl Grey Rich Milk Soft-Serve; Plain Butter Mochi; Earl Grey Butter Mochi; Brown Sugar Butter Mochi; Cheese Butter Mochi |
| Period | September 9, 2026 (Wednesday) – September 15, 2026 (Tuesday) |
| Location | Takamatsu Mitsukoshi, New Building fifth floor, Takamatsu, Kagawa |
| Address | 7-1 Uchimachi, Takamatsu, Kagawa 760-8639, Japan |
| Price | Caramel Milk Tea Soft-Serve: ¥660 (tax included); Earl Grey Rich Milk Soft-Serve: ¥660 (tax included); Plain Butter Mochi: ¥324 (tax included); Earl Grey Butter Mochi: ¥324 (tax included); Brown Sugar Butter Mochi: price not specified; Cheese Butter Mochi: price not specified |
| Official website | &EARL GREY official website |
Before you buy
- When can I buy &EARL GREY butter mochi?
- The butter mochi will be available from September 9 through September 15, 2026, during the Kobe Style and Nationwide Food Fair.
- Where can I get the &EARL GREY desserts?
- They will be sold at Takamatsu Mitsukoshi’s New Building fifth floor in Takamatsu, Kagawa.
- How much is the butter mochi?
- Plain and Earl Grey Butter Mochi are each ¥324 (tax included). Prices for the Brown Sugar and Cheese flavors are not specified in the release.
&EARL GREY’s Earl Grey Rich Milk soft-serve is made with substantially more tea leaves than standard preparations, then finished with a concentrated tea liquid. The result is a creamy dessert with a pronounced tea aroma and a refreshing bergamot finish. The Caramel Milk Tea version uses rich Assam tea and bitter caramel for a deeper, more grown-up flavor.
The fair’s four butter mochi varieties are shaped like small shells and designed to be enjoyed as a snack or dessert. Plain has gentle sweetness and a light vanilla aroma; Earl Grey brings a citrusy bergamot note; Brown Sugar adds mellow depth; and Cheese is positioned as a savory option that can also work as a snack with drinks.
