Chiikawa Collaboration: Win a Escape Game Kit in Tokyo Metro Campaign

ESCAPE Inc. has launched the first round of the “Chiikawa Search Campaign” in Tokyo, inviting participants to join a fun photo challenge inside Tokyo Metro stations. The campaign encourages fans to find special “Chiikawa, Sagashitemasu” posters displayed throughout Tokyo Metro stations. It’s a convenient activity for those already traveling around the Tokyo Metro network.

To enter, participants must photograph the campaign posters and post the images on X (formerly Twitter) with two hashtags. Fifteen winners will be randomly selected to receive a “Chiikawa Search” escape game play kit at no cost.

About the Campaign

This campaign is part of the “Chiikawa, Sagashitemasu. ‘Movie Chiikawa’ Tokyo Metro Escape Game,” a collaboration tied to the movie “Chiikawa: The Secret of Mermaid Island,” which opened on July 24, 2026. Players purchase an escape game kit and use the ESCAPE.ID app to solve puzzles across various Tokyo Metro stations and nearby parks or facilities. The immersive game lets participants search for missing characters Chiikawa, Hachiwara, and Usagi, experiencing the movie’s world firsthand.

Highlights

• Photograph campaign posters inside Tokyo Metro stations and post on X with hashtags #ちいかわさがしてます and #東京メトロ脱出ゲーム to enter.
• Fifteen winners in the first campaign round receive a free “Chiikawa Search” escape game play kit by lottery.
• The first campaign runs from August 31 to September 13, 2026, with multiple rounds planned until November 3, awarding about 50 prizes in total.
• ESCAPE Inc. provides the platform and technology for this interactive experience.

Campaign Details