Matsuya is introducing two new beef dishes nationwide starting August 11, 2026, at 10 a.m. These include the Beef Kalbi Hormone Bowl and the Grilled Beef Bowl, both cooked on an iron griddle to bring out rich flavors.
These hearty bowls are perfect for diners seeking a satisfying Japanese beef rice bowl without needing advance reservations. The menu offers options ranging from a small to large portion of the Grilled Beef Bowl, making it suitable for various appetites.
About Matsuya’s New Beef Bowls
The Beef Kalbi Hormone Bowl combines juicy beef kalbi and tender beef hormone (offal) with crunchy garlic shoots, all coated in a special savory sauce. This dish is designed to be a stamina-boosting meal that pairs perfectly with rice.
The Grilled Beef Bowl features a new premium sauce that enhances the flavor of the tender beef and crisp onions, all stir-fried to a fragrant finish on the iron griddle. This bowl is available in three sizes: small, regular, and large.
Highlights
- The Beef Kalbi Hormone Bowl is priced at ¥990 (tax included).
- The Grilled Beef Bowl is available in small (¥600), regular (¥630), and large (¥850) sizes (tax included).
- Both dishes are prepared on an iron griddle to maximize flavor.
- Takeout is available, though miso soup requires an additional charge when ordered for takeout.
- These dishes can be purchased using shareholder benefit coupons.
Menu Details
| Item | Details |
|---|---|
| Name | Matsuya Beef Kalbi Hormone Bowl; Matsuya Grilled Beef Bowl (small, regular, large) |
| Menu / items | Beef Kalbi Hormone Bowl, Grilled Beef Bowl small, Grilled Beef Bowl regular, Grilled Beef Bowl large |
| Location | Nationwide at Matsuya locations (excluding some stores) |
| Address | 1-6-1 Nakacho, Musashino, Tokyo |
| Period | From August 11, 2026, 10:00 a.m. |
| Price | ¥990 (Beef Kalbi Hormone Bowl); ¥600 (Grilled Beef Bowl small); ¥630 (Grilled Beef Bowl regular); ¥850 (Grilled Beef Bowl large) (tax included) |
| Release date | August 11, 2026, 10:00 a.m. |
