Fans of Rilakkuma and Pure Gummy are in for a treat with an exciting new collaboration between the two beloved brands. San-X, the creator of Rilakkuma, has teamed up with Kanro’s popular Pure Gummy to launch a series of exclusive goods. These items will be available for a limited time at Loft stores across Japan and online at the San-X Net Shop.
This collaboration is perfect for fans visiting Japan, offering a unique opportunity to purchase limited-edition Rilakkuma merchandise featuring the iconic heart-shaped motifs of Pure Gummy. The items will be available from May 16, 2026, at select Loft locations and from May 18, 2026, online.
About the Collaboration
The collaboration features a wide range of products that blend the fruity and refreshing colors of Pure Gummy with the charming characters of Rilakkuma. Highlights include plush toys and various stationery items, all designed to capture the playful spirit of both brands.
Highlights
- Rilakkuma and Pure Gummy collaboration goods available exclusively at Loft and San-X online.
- Items include plush toys, memo pads, keychains, and more.
- Prices range from ¥715 to ¥3,960 (tax included).
Product & Availability
| Item | Details |
|---|---|
| Name | Rilakkuma x Pure Gummy Collaboration Goods |
| Menu / items | Plush toys, memo pads, keychains, pouches, tote bags |
| Location | Loft stores and San-X Net Shop |
| Address | Tokyo, Japan |
| Period | From May 16, 2026, at Loft; from May 18, 2026, online |
| Release date | May 16, 2026 |
| Price | ¥3,960 for plush toys; ¥3,740 for Kiiroitori plush; ¥3,080 for hanging plush; ¥715 for memo pads; ¥880 for clear holder set; ¥880 for mini towels; ¥880 for drawstring bags; ¥935 for acrylic keychains; ¥880 for hair clips; ¥2,640 for clear heart window pouch; ¥3,520 for tote bags (all prices tax included) |
