THE ROAST BEEF, a D2C roast beef brand based in Setagaya, Tokyo, has introduced its first-ever sliced roast beef product starting August 4, 2026. This launch marks the end of a six-year wait as the brand focused on achieving the high quality required for pre-sliced roast beef.
The new sliced roast beef comes in two varieties, each weighing 400 grams: the classic “The Slice Mishuku” and the premium “The Slice Akagi,” featuring Gunma Prefecture’s Akagi beef. Prices are ¥3,980 and ¥5,980 (tax included), respectively, designed for home parties and group gatherings.
About THE ROAST BEEF Brand and Product
Since its founding in 2020, THE ROAST BEEF has prioritized delivering the highest quality roast beef, focusing on flavor and texture. Although customers frequently requested pre-sliced roast beef, the brand delayed offering it due to concerns about moisture loss, discoloration, and texture changes that slicing can cause. After extensive improvements in manufacturing and processing techniques, THE ROAST BEEF has finally achieved a product that meets its strict quality standards.
The new sliced roast beef aims to create a new dining experience by turning “cut dishes” into “gathering dishes,” encouraging social connections and shared moments around the table. It is positioned as a new category for home parties, birthdays, Christmas, family reunions, and company events.
Highlights
- First sliced roast beef product from THE ROAST BEEF after six years of quality development.
- Two 400g options: “The Slice Mishuku” (classic roast beef) and “The Slice Akagi” (premium Gunma Akagi beef).
- Designed for home gatherings, making it easier to enjoy roast beef without the hassle of slicing.
- Prices set at ¥3,980 and ¥5,980 (tax included), reflecting the brand’s commitment to quality.
- Plans to expand with half-and-half sets, party plates focused on meat, and larger platters for up to 20 people.
- Efforts to promote roast beef as a year-round dish, not just a winter specialty, by pairing with seasonal citrus and vegetables.
Product & Availability Details
| Item | Details |
|---|---|
| Name | THE ROAST BEEF Sliced Roast Beef |
| Menu / items | The Slice Mishuku (400g), The Slice Akagi (400g) |
| Location | Setagaya, Tokyo, Japan |
| Address | 1-6-3 Mishuku, Setagaya-ku, Tokyo |
| Release date | August 4, 2026 |
| Price | ¥3,980 (The Slice Mishuku, tax included); ¥5,980 (The Slice Akagi, tax included) |
