Tsuki no Usagi, a renowned Imagawa-yaki shop, is set to open a new location at Aeon Mall Niigata Kameda Inter on June 1, 2026. Known for its exquisite “ultimate anko,” the shop has been praised on various TV shows, including “Matsuko no Shiranai Sekai.” This marks the first time the brand will be available in Niigata, offering locals and visitors a taste of their celebrated sweets.
Visitors to Japan looking for unique culinary experiences will find this new opening in Niigata particularly appealing. The shop offers a chance to savor traditional Japanese sweets made with high-quality ingredients, providing a small indulgence in everyday life. Additionally, the location within Aeon Mall makes it a convenient stop for travelers exploring the region.
About the Restaurant / Event
Tsuki no Usagi specializes in Imagawa-yaki, a traditional Japanese sweet resembling a small, filled pancake. The shop is celebrated for its dedication to quality, using only the finest ingredients. Their anko, or sweet red bean paste, is made from premium Hokkaido Tokachi azuki beans, cooked in copper pots to enhance the natural flavor.
Highlights
- Ultimate anko praised on “Matsuko no Shiranai Sekai”
- First Niigata location for Tsuki no Usagi
- Imagawa-yaki made with premium Hokkaido azuki beans
- Egg-free batter developed over 12 trials for a fluffy texture
- Gift sets available, including “Jumping Rabbit” motif
Menu / Event Details
| Item | Details |
|---|---|
| Name | Tsuki no Usagi Imagawa-yaki |
| Location | Aeon Mall Niigata Kameda Inter |
| Address | 1-1-1 Shimosouto Yanagida, Konan-ku, Niigata City, Niigata Prefecture 950-0150 |
| Period | From June 1, 2026 |
| Price | From 230 yen per piece |