For the first time in Japan, ARIH, a trending food and beverage brand popular in the US and South Korea, is launching a pop-up event in Shibuya. The event will run from August 19 to 23, 2026, at ZeroBase Shibuya, offering visitors a chance to sample ARIH’s signature products.
The pop-up highlights ARIH’s unique blend of modern Korean flavors and healthy ingredients, presenting a new food experience that combines tradition with innovation. Visitors can enjoy tastings, participate in interactive activities, and receive exclusive ARIH merchandise during the five-day event.
About ARIH and the Pop-Up Event
ARIH is a modern K-food lifestyle brand developed through a collaboration between Korean companies hy Co. Ltd. and PALDO Co. Ltd., with creative input from global icon BTS. The brand aims to deliver harmony, happiness, and health through its products, which include modern noodles, post-biotic energy drinks, and dual-biotic sodas. ARIH combines Eastern and Western culinary influences with a focus on taste and well-being.
The Shibuya pop-up event, titled “ARIH POP-UP PLAN@TOKYO,” invites guests to explore the brand’s world through tastings and engaging activities. Attendees can enjoy ARIH’s modern noodles with customizable toppings, receive original stickers and keychains, and participate in fun challenges to win more ARIH items. While post-biotic energy drink tastings are not available, the event offers a full sensory experience of ARIH’s offerings.
Highlights
- First-ever ARIH event in Japan, showcasing popular products from the US and Korea.
- Five-day pop-up at ZeroBase Shibuya from August 19 to 23, 2026.
- Try ARIH’s modern Korean-style noodles with customizable toppings.
- Exclusive ARIH novelties including stickers, keychains, and folding fans for visitors.
- Interactive social media activities with hashtag campaigns to win prizes.
Event Details
| Item | Details |
|---|---|
| Name | ARIH POP-UP PLAN@TOKYO |
| Menu / items | Modern Noodles (dry, wide and short fettucine-style with rich sauce), Post-biotic Energy Drink (not available for tasting at event), Dual-biotic Soda (carbonated drink with probiotics and prebiotics) |
| Location | ZeroBase Shibuya, Tokyo |
| Address | 2-5-8 Dogenzaka, Shibuya, Tokyo |
| Period | August 19, 2026 (Wed) – August 23, 2026 (Sun) |
| Price | Free entry; tasting portions provided at event |
