Becks Coffee Shop has launched its Summer Suica Penguin Campaign across Japan, featuring special promotions and exclusive Suica Penguin merchandise. The campaign includes a chance to win JRE POINTs and limited-edition goods, plus a unique sticker giveaway starting August 25.
This campaign encourages customers to refresh and recharge with drinks and meals during the hot summer months. Customers paying ¥600 or more with Suica or other transit IC cards can receive one of four exclusive Suica Penguin stickers at participating stores, with additional digital wallpapers available through the shop’s official LINE account.
About Becks Coffee Shop
Becks Coffee Shop aims to be a comforting spot for busy people to take a break with quality coffee and food. The shop uses original blend beans from coffee-producing countries worldwide, freshly ground in-store. Alongside their signature blend coffee, they offer freshly baked paninis and seasonal fair menus. With 72 locations mainly in train stations around the Tokyo metropolitan area, Becks Coffee Shop celebrated its 30th anniversary in 2025.
Highlights
- JRE POINT campaign runs August 3–31, offering chances to win 5,959 JRE POINTs or Suica Penguin goods sets.
- Customers who purchase four or more drinks during the campaign can enter the JRE POINT lottery.
- Purchasing three or more large or extra-large drinks qualifies customers for the Suica Penguin goods lottery.
- From August 25 to September 7, customers spending ¥600 or more (including a drink) with transit electronic money receive one of four exclusive Suica Penguin stickers.
- Stickers come with a secret code for downloading themed digital wallpapers via the official LINE chat.
- Limited-edition Suica Penguin window stickers are displayed in all Becks Coffee Shop stores through September 30.
Campaign Details
| Item | Details |
|---|---|
| Name | Summer Suica Penguin Campaign |
| Menu / items | Drinks (any size), Large (L) and Extra Large (XL) drinks for lottery entry, Suica Penguin stickers and goods sets |
| Location | Becks Coffee Shop, 43 stores for JRE POINT campaign; 49 stores for sticker giveaway; all stores for window stickers |
| Address | 5-33-8 Sendagaya, Shibuya-ku, Tokyo (Head Office) Multiple station locations across Tokyo metropolitan area |
| Period | August 3, 2026 – August 31, 2026 (JRE POINT campaign) August 25, 2026 – September 7, 2026 (Sticker giveaway) Until September 30, 2026 (Window stickers) |
| Price | ¥600 or more purchase including drink with Suica or transit IC card (sticker campaign); no charge for lottery entry but requires purchase of drinks |
