Experience the delightful fusion of tradition and innovation at the ISETAN WAGASHI FES 2026, a special event showcasing unique Japanese sweets at Isetan Shinjuku. From June 16 to June 22, 2026, visitors can explore a variety of creative wagashi that blend traditional techniques with modern flavors.
This event is a must-visit for those interested in Japanese culture and cuisine, offering a chance to taste sweets that are both visually stunning and delicious. Held in conjunction with “Wagashi Day,” the festival highlights the evolution of wagashi, making it an exciting opportunity for international visitors to experience Japan’s culinary artistry.
About the Event
The ISETAN WAGASHI FES 2026 will be held at Isetan Shinjuku’s Food Collection and Food Stage on the basement floor. This year’s theme is “Design,” focusing on the artistic presentation and depth of flavor of wagashi. Fourteen brands will participate, each bringing their unique twist to traditional Japanese sweets.

Highlights
- Discover the fusion of French and Japanese flavors with the Foie Gras Imokenpi by Balloon, priced at ¥880 (tax included).
- Enjoy the crispy texture of Cheese Parmigiano Reggiano Arare by Akasaka Kakiyama for ¥972 (tax included).
- Try the fluffy Watagumo by Ginza Kuya Sorairo, available for ¥1,296 each (tax included).
- Experience the unique Smoked Lemon Yokan by Kobayashi-do, specially priced at ¥1,728 (tax included).
- Savor the rich taste of Onocha Mizumanju by Kashiho Mase for ¥486 (tax included).
- Indulge in the elegant Apricot Mochi by Morihachi, available for ¥324 (tax included).
- Admire the beautiful Stained Glass Kanten by Kanten Kobo Sanuki-ya, priced at ¥540 (tax included).
- Relish the soft texture of Warabi Mochi by Tsubameya, offered at ¥1,720 (tax included).
- Enjoy a refreshing Matcha Latte by Ippodo Tea for ¥1,320 (tax included).
Event Details
| Item | Details |
|---|---|
| Name | ISETAN WAGASHI FES 2026 |
| Location | Isetan Shinjuku |
| Address | 3-14-1 Shinjuku, Shinjuku-ku, Tokyo |
| Period | June 16, 2026 (Tue) – June 22, 2026 (Mon) |
| Price | プレーン <balloon/バルーン> フォアグラ芋けんぴ プレーン(1個) ¥880; <赤坂柿山>揚げたて慶長 チーズ パルミジャーノレッジャーノ(1箱/14枚) ¥972; ききなこ」「あずきまっちゃ」 <ぎんざ空也 空いろ>わたぐも(30g) 各1個 ¥1,296; しみたい和菓子たち <高林堂>燻×羹 レモン <高林堂>燻×羹 レモン(1本) ¥1,728; <菓子舗 間瀬>お濃茶水まんじゅう <菓子舗 間瀬>お濃茶水まんじゅう(1個) ¥486; 。この時期にぴったりの味わいです。 <森八>あんず餅 <森八>あんず餅(1個) ¥324; 讃岐屋>ステンドグラス寒天 <寒天工房 讃岐屋>ステンドグラス寒天 (1個) ¥540; 見た目に仕上げました。 <ツバメヤ>わらび餅 <ツバメヤ>わらび餅 (8切入) ¥1,720; <一保堂茶舗>抹茶ラテ ※画像はイメージです。 <一保堂茶舗>抹茶ラテ(1杯) ¥1,320; プレーン(1個) ¥880; パルミジャーノレッジャーノ(1箱/14枚) ¥972; 各1個 ¥1,296; レモン(1本) ¥1,728; 間瀬>お濃茶水まんじゅう(1個) ¥486; <森八>あんず餅(1個) ¥324; (1個) ¥540; (8切入) ¥1,720; <一保堂茶舗>抹茶ラテ(1杯) ¥1,320 |