For the first time in Japan, Jungnammi is launching its signature veggie rice bread at Tokyu Plaza Harajuku. The brand’s first permanent stores open simultaneously on the 1st and 6th floors of the Harakado building starting July 30, 2026.
Located in the bustling Harajuku area, Jungnammi offers travelers a unique cafe experience featuring 12 types of gluten-free vegetable-inspired sweet breads and a cafe menu with popular Korean dishes. The stores provide a perfect stop for a light snack or relaxing break.
About Jungnammi and Its Harajuku Stores
Founded in Korea in 1986, Jungnammi is a brand rooted in traditional Korean rice cake culture, blending heritage with modern K-dessert creativity. Their standout product, the Veggie Rice Bread, combines gluten-free mochi rice dough with fillings made from Korean farm produce, shaped to look like real vegetables and fruits. Each piece is handcrafted by skilled artisans known as “Omoni” (Korean mothers) from Gangneung, ensuring authentic taste and quality.
The Harajuku Harakado location features two spaces: a 1st-floor shop selling the popular vegetable sweet breads, and a 6th-floor cafe called Jungnammi Terrace offering drinks and Korean-inspired cafe dishes. This dual setup allows visitors to enjoy both takeout treats and a sit-down experience.
Highlights
- Japan’s first permanent Jungnammi stores open July 30, 2026, in Tokyu Plaza Harajuku’s Harakado building.
- 1st-floor shop offers 12 varieties of gluten-free veggie rice breads, including favorites like sweet potato, potato, corn, pumpkin, and truffle potato.
- 6th-floor Jungnammi Terrace cafe serves drinks and popular Korean menu items until 11 p.m.
- Special live demonstration by Jungnammi founder from July 30 to August 1, showcasing handmade veggie bread crafting.
- Jungnammi gained acclaim as 3rd place in Korea’s competitive baking show “Bake Your Dream.”
- All breads use Korean rice flour for a chewy texture and are free of wheat flour, except pineapple flavor.
Shop & Store Details
| Item | Details |
|---|---|
| Name | Jungnammi Harakado Stores |
| Menu / items | Veggie Rice Breads (Sweet Potato, Potato, Corn, Pumpkin, Green Onion, Garlic, Onion, Red Chili, Persimmon, Chestnut, Truffle Potato, Pineapple); Cafe Menu with Korean Drinks and Dishes |
| Location | Tokyu Plaza Harajuku, Harakado Building, Harajuku, Tokyo |
| Address | 6-31-21 Jingumae, Shibuya-ku, Tokyo |
| Period | July 30, 2026 – August 1, 2026 (Special live demo event) |
| Price | Veggie Rice Breads approx. ¥420 each (tax included); Cafe menu prices vary |
| Release date | July 30, 2026 |
