UHA Mikakuto Launches Exclusive Snack Lucky Bag with 31 Unique Items in Japan July 21

UHA Mikakuto in Japan is releasing a special snack lucky bag featuring 31 different popular and new snack items without any duplicates. The limited-quantity bag goes on sale from July 21, 2026.

This exclusive collaboration with MD Holdings offers a variety of snacks packed in a large 20kg rice bag, making it perfect for sharing or enjoying as a month-long treat. The set is priced at ¥9,800 (tax included) and is available online only.

About the Snack Lucky Bag Collaboration

This is UHA Mikakuto’s first collaboration lucky bag, created in partnership with MD Holdings, a specialist confectionery trading company. Both companies emphasize the quality of ingredients in their products, which inspired them to develop a unique snack assortment. The project took about a year to plan, selecting items from nearly 200 MD Holdings products and popular UHA Mikakuto snacks to create a diverse and satisfying collection.

Highlights

• The lucky bag includes 31 unique snack items: 27 from MD Holdings and 4 from UHA Mikakuto, with no product overlap.
• Snacks range from spicy peanuts and protein-rich crisps to healthy jelly fungi and savory grilled fish treats.
• Products are delivered in a striking 20kg rice bag-sized package, ideal for gifting or social media sharing.
• Notable snacks include “Marpi” spicy peanuts, “Sakutta” protein snacks, “Kininaru Kikurage” plum shiso jelly fungi, and “Grilled Fish” assorted dried fish.
• On launch day, UHA Mikakuto will host a TikTok live sale featuring official streamers showcasing the lucky bag contents.
• Customers can share their experiences on social media with a chance to be reposted by the official account.

Product & Availability Details