Mizkan has teamed up with Sanrio character Pompompurin for a Shime Nabe collaboration campaign in Japan, running from October 1 through October 31, 2026. The project pairs the easy-to-use hot pot soup brand with Pompompurin’s 30th-anniversary message about taking things easy.
The collaboration is designed for the start of Japan’s hot pot season, when cooler October evenings make nabe a popular choice for home meals. Shime Nabe products are available through two campaigns: a receipt-based purchase-entry promotion and an X follow-and-quote-post campaign.
Customers can enter the purchase campaign after spending at least ¥500 on one eligible Shime Nabe product or ¥1,000 on two eligible products. Prizes include a Pompompurin-designed blanket for 50 winners and a matching donburi bowl and spoon set for 500 winners. The X campaign offers a triangular Pompompurin and Shime Nabe pot holder to 300 winners.
About the Pompompurin and Shime Nabe Collaboration
Shime Nabe was developed from Mizkan’s more than 60 years of research into hot pot soup. The brand focuses on keeping the broth satisfying until the final bite, even when diners add different ingredients or have different preferences at the table. The collaboration adds Pompompurin artwork and a relaxed character theme to that everyday cooking experience.
Highlights
- The campaign covers the full Shime Nabe range, including the Meat Flavor series and Adult Taste series.
- The ¥1,000 purchase course requires two eligible products and offers an original-design blanket to 50 winners.
- The ¥500 purchase course requires one eligible product and offers an original-design donburi bowl and spoon set to 500 winners.
- The X campaign awards a Pompompurin and Shime Nabe triangular pot holder to 300 winners.
- The collaboration video is available through October 18, 2026.
Menu and Event Details
| Item | Details |
|---|---|
| Name | Pompompurin x Mizkan Shime Nabe collaboration campaign |
| Menu / items | All Shime Nabe products, including the Meat Flavor series and Adult Taste series |
| Period | October 1, 2026 (Thu) – October 31, 2026 (Sat) |
| Location | Japan; eligible purchases and online entry |
| Price | ¥1,000 purchase course: spend at least ¥1,000 including two eligible products; ¥500 purchase course: spend at least ¥500 including one eligible product (tax included) |
| Official website | Campaign website Official X account Collaboration video |
Before you buy
- When does the Shime Nabe campaign start?
- Both campaigns start on October 1, 2026, and run through October 31, 2026.
- How much do I need to spend to enter?
- You can enter the ¥500 purchase course by spending at least ¥500 including one eligible product, or the ¥1,000 course by spending at least ¥1,000 including two eligible products.
- Where can I enter the Pompompurin and Shime Nabe campaign?
- Photograph your eligible receipt and submit it through the application form on the campaign website. The second campaign uses the official Shime Nabe X account.
