Fans of the beloved characters Milky and Sirotan can look forward to a special collaboration with exclusive goods launching at Tokyo Station. From July 24, 2026, a pop-up store called “Sirotan Funwari Store” will open at Ichiban Plaza in Tokyo Station Ichiban-gai, offering four limited-edition items ahead of their nationwide release.
This collaboration brings together the cute seal character Sirotan, known for its soft and comforting design, with Fujiya’s iconic Milky candy. The combination has been popular since its first release, attracting fans of all ages with its charming and colorful merchandise. Visitors to Tokyo this summer can enjoy this unique collaboration at a convenient and central location, perfect for souvenir shopping or gift hunting.
About the Milky x Sirotan Collaboration and Pop-Up Store
The collaboration features four exclusive items inspired by Milky’s signature candy wrappers and Sirotan’s adorable design. The lineup includes a Milky-themed drawstring pouch, colorful keychains, a big tote bag, and embroidered towels. These items perfectly blend the playful spirit of both brands, making them must-have collectibles for fans and visitors.
The pop-up store at Tokyo Station Ichiban Plaza will be the first place to purchase these goods from July 24 to August 6, 2026. Following this, the items will be available at all official Sirotan stores nationwide and through the online shop starting August 7, 2026.
Highlights
- Four exclusive collaboration items featuring Milky and Sirotan designs.
- Available first at Tokyo Station Ichiban Plaza pop-up store from July 24 to August 6, 2026.
- Items include Milky drawstring pouch (¥2,500), colorful keychains in three colors (¥1,800), big tote bag (¥3,980), and embroidered towels in two colors (¥880), all prices tax included.
- Simultaneous pop-up event at Tokyo Gift Palette with Fujiya sweets and additional collaboration goods.
- Limited quantities available; some purchase restrictions apply.
Event & Product Details
| Item | Details |
|---|---|
| Name | Milky x Sirotan Collaboration Goods Pop-Up Store |
| Menu / items | Milky drawstring pouch, colorful keychains (3 colors), big tote bag, embroidered towels (2 colors) |
| Location | Tokyo Station Ichiban Plaza, Tokyo Station Ichiban-gai |
| Address | 1-9-1 Marunouchi, Chiyoda-ku, Tokyo, Tokyo Station Ichiban-gai Ichiban Plaza |
| Period | July 24, 2026 – August 6, 2026 |
| Price | Drawstring pouch ¥2,500; Keychains ¥1,800; Big tote bag ¥3,980; Embroidered towels ¥880 (all tax included) |
Additionally, a related pop-up shop titled “Peko-chan x Sirotan Fluffy Sweets Party” will run simultaneously at Tokyo Gift Palette near the Yaesu North Exit of Tokyo Station. This event features sweets from Fujiya and more collaboration goods, including magnets and acrylic charms, enhancing the summer experience for visitors.
This collaboration is a perfect opportunity for travelers to enjoy unique Japanese character merchandise and seasonal treats at Tokyo Station, a major hub and shopping destination.
