MILKFED. has launched a new collection inspired by Jessie, the beloved character from the Toy Story series, available in Shinjuku from July 21.
This exclusive lineup, part of the “TOY STORY – PLAYFUL JOURNEY COLLECTION” at Lumine Est Shinjuku, offers unique street-style designs that stand out from typical merchandise in Tokyo.
About the Collection

The collection features original Jessie-themed designs created exclusively for MILKFED., blending the character’s charm with the brand’s signature street fashion. Highlights include a playful pouch shaped like Jessie’s head, lined with a Woody and Jessie pattern, adding a fun detail that fans will appreciate every time they open it. Other items such as T-shirts, tote bags, and keychains are designed for everyday use and appeal to all ages and genders. This release coincides with the excitement around the new Toy Story 5 movie, making it a perfect way for fans to carry a subtle tribute to Jessie in their daily lives.




Highlights
- Exclusive Jessie designs by MILKFED. with streetwear style
- Jessie head-shaped pouch with Woody and Jessie patterned lining
- Versatile items including T-shirts, tote bags, and keychains
- Available at MILKFED. Shinjuku from July 21, with pre-orders accepted
- Collection celebrates the release of Toy Story 5 in theaters
Product & Availability Details
| Item | Details |
|---|---|
| Name | MILKFED. Toy Story Jessie Collection |
| Menu / items | JESSIE / HEART S/S TEE WHITE,BROWN/ONE SIZE; JESSIE / HEART TOTE; JESSIE / HAT CHARM POUCH; JESSIE / HEART KEYCHAIN |
| Location | Lumine Est Shinjuku, Tokyo |
| Address | 3-38-1 Shinjuku, Shinjuku-ku, Tokyo Lumine Est Shinjuku 3F |
| Period | July 21, 2026 – August 31, 2026 |
| Release date | July 21, 2026 |
| Price | ¥6,600 (T-shirts and tote); ¥3,850 (pouch); ¥1,980 (keychain), all tax included |