Fans of charming designs and sweet treats will be excited to hear that the popular lifestyle brand SWIMMER has teamed up with Fujiya Confectionery stores across Japan for a limited-time collaboration starting July 10, 2026. This special collection features adorable sweets and exclusive goods inspired by the beloved character Peko.
This collaboration offers a delightful mix of desserts and merchandise that perfectly blend SWIMMER’s cute aesthetic with Fujiya’s classic confectionery charm. Visitors traveling in Japan can enjoy these limited-edition items at Fujiya Confectionery shops nationwide, making it a must-visit for collectors and sweet lovers alike.
About the SWIMMER×PEKO Collaboration at Fujiya Confectionery
The collaboration includes a range of sweet treats and goods featuring exclusive SWIMMER×PEKO designs. Alongside delicious desserts, customers can find cute pouches and collectible cookie tins, all showcasing the charming Peko character and SWIMMER’s signature playful style. This partnership celebrates the nostalgic appeal of both brands, bringing together fans of kawaii culture and confectionery.
Highlights
- Fluffy Hotcake: ¥540 (tax included)
- Coffee Jelly Dessert: ¥583 (tax included)
- Milky Pouch with 9 Milky Candies: ¥1,650 (tax included); pouch size approximately 90×180×20mm
- Heart-Shaped Cookie Tin with 8 Butter Almond Cookies and a Die-Cut Sticker: ¥1,320 (tax included); tin size approximately 76×115×58mm
- Original SWIMMER×PEKO paper coasters (90×90mm) given as a gift with purchases over ¥2,000 (tax included), while supplies last
These items are available at Fujiya Confectionery stores nationwide starting July 10, 2026. Some products may also be found at select Fujiya restaurants. Please note that availability may vary by location, and items may sell out quickly due to limited quantities.
Customers who purchase ¥2,000 or more (tax included) including SWIMMER collaboration products will receive a randomly selected original SWIMMER×PEKO coaster. Only one coaster is given per purchase, even if spending exceeds ¥4,000.
Product Details and Availability
| Item | Details |
|---|---|
| Name | SWIMMER×PEKO Collaboration Sweets and Goods |
| Menu / items | Fluffy Hotcake (¥540 tax included); Coffee Jelly (¥583 tax included); Milky Pouch with 9 Milky Candies (¥1,650 tax included); Heart Cookie Tin with 8 Butter Almond Cookies and 1 Die-Cut Sticker (¥1,320 tax included) |
| Location | Fujiya Confectionery stores nationwide in Japan |
| Address | 3-42-10 Sendagi, Bunkyo-ku, Tokyo (Fujiya Headquarters) |
| Period | July 10, 2026 – while supplies last |
| Release date | July 10, 2026 |
| Price | ¥540; ¥583; ¥1,320; ¥1,650 (all tax included) |
