Matsuya, a popular Japanese beef bowl chain, is set to open its first permanent store, “Matsuya PREMIUM,” in the basement of Matsuya Ginza department store on June 10. This marks Matsuya’s debut in a department store setting, promising a unique dining experience with exclusive menu items.
Travelers visiting Japan, particularly those exploring Tokyo’s upscale Ginza district, will find this new dining option appealing. The store offers a luxurious yet accessible atmosphere, featuring high-quality Japanese ingredients and exclusive dishes that are not available elsewhere.
About the Restaurant
Matsuya PREMIUM aims to enhance the home meal replacement market by offering a selection of high-quality, department store-grade dishes. The store’s design combines a sophisticated black and wood-tone exterior with a golden logo, providing an elegant yet welcoming atmosphere. Customers can enjoy choosing from beautifully displayed food samples, adding a sense of exclusivity and pleasure to their dining experience.
Highlights
- Exclusive dishes like Kobe Beef Gyumeshi and Wagyu Hamburg Steak.
- Luxurious yet approachable store design.
- Focus on high-quality, domestic Japanese ingredients.
- Specially trained staff offering excellent customer service.
Menu / Event Details
| Item | Details |
|---|---|
| Name | Matsuya PREMIUM |
| Location | Matsuya Ginza |
| Address | 東京都中央区銀座3-6-1 松屋銀座地下1階弁当・惣菜売場 |
| Period | Not specified in the release |
| Release date | June 10, 2026 |
| Price | Various, e.g., Kobe Beef Gyumeshi ¥1,390 (tax included) |