Alila Sengokuhara Hakone by Hyatt, Japan’s First Alila Brand Hotel, Opening in 2028

Hyatt Hotels Corporation announced plans to introduce its luxury brand Alila to Japan for the first time with the opening of “Alila Sengokuhara Hakone” in 2028. Located in the scenic Sengokuhara area of Hakone, this new hotel will be operated by Hyatt in partnership with Fujita Corporation.

Visitors to Japan seeking a unique luxury experience will appreciate Alila Sengokuhara Hakone’s harmonious blend of natural beauty, Japanese culture, and sustainable design. Nestled within Fuji-Hakone-Izu National Park, the hotel promises a serene escape with breathtaking views of the surrounding mountains and pampas grass fields, making it a perfect destination for travelers looking to immerse themselves in Japan’s nature and heritage.

About Alila Sengokuhara Hakone

Alila is part of Hyatt’s luxury portfolio, known for delivering awe-inspiring experiences that positively impact guests, communities, and the environment. The brand emphasizes sustainability and cultural respect, inviting guests to discover and connect deeply with their surroundings. The hotel’s design, led by renowned architect Kengo Kuma and his firm, integrates minimalistic architecture that blends seamlessly with the natural landscape of Sengokuhara. Interior design by SIMPLICITY and landscape design by Place Media further enhance the connection to nature and local culture

The hotel will feature 60 rooms, including 11 suites, each equipped with natural hot spring baths. The spa combines traditional Japanese onsen culture with Western spa treatments, offering outdoor baths, aromatic steam baths, and a thermal pool where guests wear swimwear. Dining at Alila Sengokuhara Hakone will focus on local ingredients, providing guests with a rich culinary experience that reflects the region’s bounty.

Highlights

• First Alila brand hotel in Japan, opening in Hakone’s Sengokuhara area in 2028.
• Designed by famed architect Kengo Kuma, blending architecture with the natural landscape.
• 60 guest rooms with natural hot spring baths and a spa offering unique treatments.
• Focus on sustainability with EarthCheck certification for all Alila hotels operating over a year.
• Facilities include a restaurant, bar, meeting spaces, and a yoga deck.

Hotel Details