HI! DORAMI Event at Lumine Shinjuku, Newoman Shinjuku, and Eat Lumine Shinjuku From July 2

Lumine, Newoman, and Eat Lumine in Shinjuku are hosting their largest-ever collaboration event featuring Dorami, the beloved character from the Doraemon series. From July 2 to September 16, 2026, around 40 shops across these three locations will offer exclusive Dorami-themed products and limited-time menus.

This event is a must-visit for fans of Japanese pop culture and those exploring Shinjuku’s vibrant shopping scene during the summer. Visitors can enjoy unique Dorami merchandise, special holographic stickers with purchases, and festive decorations throughout the shopping centers, making it a fun and immersive experience.

About the HI! DORAMI Event

The HI! DORAMI event spans Lumine Shinjuku, Newoman Shinjuku, and Eat Lumine Shinjuku, featuring exclusive Dorami-designed items and menu offerings at approximately 40 shops. Shoppers can collect original holographic stickers by purchasing limited-edition products, participate in a digital stamp rally at Newoman Shinjuku to earn exclusive acrylic clips, and enter a lottery for rare Dorami items through the Lumine app.

Highlights

• Exclusive Dorami-themed products and limited menus at about 40 shops across three Shinjuku venues.
• Original holographic stickers given with purchases of HI! DORAMI items during specific periods.
• Digital stamp rally at Newoman Shinjuku with rewards for visiting multiple shops.
• Special decorations featuring original HI! DORAMI visuals throughout the venues.
• Pop-up Doraemon shops at Newoman Shinjuku (July 14–27) and Lumine Shinjuku (August 20–September 15) offering a wide range of Doraemon merchandise.
• Lottery campaign via the Lumine app for customers who shop at three or more participating stores.

Event Details