Oimo Fest FUJICITY 2026 will bring 16 sweet potato shops to Fuji, Shizuoka, from October 23 to 25, 2026. Visitors can also receive a free marshmallow experience ticket from the event flyer, with the offer limited to the first 300 marshmallows.
The event will be held at Fuji Central Park Event Plaza, with roasted sweet potatoes, dried sweet potatoes, desserts, local produce, food stalls, family activities, and a campfire area. Advance ticket holders can enter 15 minutes early, while elementary school children and younger guests enter free.
Featured shops include Kobe Imoya Shinomoto with roasted sweet potatoes, Koedo Kawagoe Imofukudo with a roasted sweet potato Mont Blanc sundae, and Hoshi Mono Hyakka with dried sweet potatoes. The marshmallow experience costs ¥200 (tax included), while admission is ¥450 (tax included) in advance or ¥500 (tax included) on the day.
About Oimo Fest FUJICITY 2026
Organized by nonii, the festival brings together sweet potato specialists from across Japan and growers from Shizuoka Prefecture. The range of varieties, growing conditions, and roasting methods gives visitors a chance to compare different aromas, textures, and levels of sweetness in one venue.
Highlights
- Sixteen sweet potato shops will serve roasted sweet potatoes, dried sweet potatoes, and specialty desserts.
- Featured items include a roasted sweet potato Mont Blanc sundae, University-style roasted sweet potato, aged roasted sweet potato fresh dried sweet potato, and sweet potato mochi balls.
- The producer area will sell locally grown sweet potatoes and offer a fresh sweet potato packing activity.
- The family activity area includes candy art, event merchandise, a photo activity, and campfire marshmallows.
- The marshmallow experience costs ¥200 (tax included), with a free ticket from the flyer available for the first 300 marshmallows, limited to one per person.
- Advance admission costs ¥450 (tax included), saving ¥50 compared with the ¥500 (tax included) same-day ticket.
Menu & Event Details
| Item | Details |
|---|---|
| Name | Oimo Fest FUJICITY 2026 |
| Menu / items | Roasted sweet potatoes; dried sweet potatoes; roasted sweet potato Mont Blanc sundae; University-style roasted sweet potato; aged roasted sweet potato fresh dried sweet potato; sweet potato mochi balls; roasted sweet potato pudding; sweet potato financier; fresh sweet potato packing activity; campfire marshmallow experience |
| Release date | Advance ticket sales began September 23, 2026 |
| Period | October 23, 2026 (Fri) – October 25, 2026 (Sun); October 23 and 24, 10:00 a.m.–5:00 p.m.; October 25, 10:00 a.m.–4:30 p.m. Advance ticket holders may enter from 9:45 a.m. each day. |
| Location | Fuji Central Park Event Plaza, Fuji, Shizuoka |
| Stores | Sixteen sweet potato shops, including Kobe Imoya Shinomoto, Koedo Kawagoe Imofukudo, Hoshi Mono Hyakka, Imoyasu, sweets&healthy SAZANKA, and oimo&coco. |
| Address | Fuji Central Park Event Plaza, Tadehara, Fuji, Shizuoka 416-0953 |
| Price | Marshmallow experience: ¥200 (tax included); advance admission: ¥450 (tax included); same-day admission: ¥500 (tax included); elementary school children and younger: free |
| Official website | Official website; Advance tickets; Instagram |
Before you buy
- When does Oimo Fest FUJICITY 2026 take place?
- The festival runs from October 23 to 25, 2026. Hours are 10:00 a.m.–5:00 p.m. on October 23 and 24, and 10:00 a.m.–4:30 p.m. on October 25.
- How much is admission to Oimo Fest FUJICITY 2026?
- Advance admission is ¥450 (tax included), while same-day admission is ¥500 (tax included). Elementary school children and younger enter free.
- Where can I use the free marshmallow ticket?
- The ticket can be exchanged at the campfire area. The offer is limited to the first 300 marshmallows and one per person.
