IPPUKU Bamboo Matcha Latte Hits 150M Views in Tokyo’s Tsukiji

IPPUKU, the matcha stand in Tokyo’s Tsukiji district, has gained international attention for its bamboo-cup matcha latte. Content featuring the drink and its distinctive serving style has surpassed 150 million total views on social media.

The drink combines modern matcha service with natural bamboo sourced from producers and farmers in Japan. Its connection to local materials and traditional Japanese tea culture makes it a distinctive stop around Tsukiji’s market area.

At Matcha stand IPPUKU-wabisabi-Tsukiji, guests can enjoy matcha latte served in an original cup made from natural bamboo. The release does not specify a menu price, sales period, or quantity limit.

About IPPUKU’s bamboo matcha experience

IPPUKU focuses on the story behind each cup as well as the drink itself. Bamboo is purchased from producers who grow and manage it, then processed by hand before becoming a vessel for matcha in Tsukiji. The brand presents this process as a way to connect regional materials, skilled craftsmanship, contemporary design, and Japanese tea culture.

Highlights

• Matcha latte served in an original natural bamboo cup
• Social media content related to the experience has exceeded 150 million total views
• Bamboo is sourced from producers and farmers in Japan
• The Tsukiji stand presents matcha as a hands-on cultural experience rather than only a beverage
• IPPUKU is operated by WaveOne, the company behind the Wabi Sabi Japanese tea brand

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