JR East Cross Station has teamed up with Ito En for the second edition of its hojicha collaboration fair, bringing 29 sweets, breads, savory dishes, and drinks to station facilities in Tokyo and Kanagawa.
The fair runs from October 1 to October 25, 2026, at 10 station-based commercial facilities. A separate JRE POINT campaign is also available during the event, with entry required and purchases of at least ¥3,000 (tax included) qualifying for a prize drawing.
Menu highlights include Hojicha Jelly Tiramisu for ¥750, Hojicha Pancakes for ¥1,980, Hojicha Parfait for ¥1,800, Hojicha Pork Belly Skewers for ¥270 per skewer, and a Hojicha Latte with wasanbon syrup for ¥550. The participating stores include locations at Shinbashi, Ochanomizu, Iidabashi, Shibuya, Akihabara, Yurakucho, Yokohama, Kanda-Manseibashi, Fujisawa, and Shinkiba.
- About the Hojicha Fair
- Hojicha Jelly Tiramisu
- Hojicha and Fig Baton
- Hojicha Melon Pan
- Hojicha Canele
- Hojicha and Nut French Toast
- Hojicha Pancake
- Hojicha Parfait
- Hojicha Brulee
- Mochiri Hojicha
- Hojicha Banana Cake
- Hojicha Pudding
- Hojicha Kakuni Pork
- Hojicha Tartar White Fish Fry
- Tsukemen with Hojicha Soup Finish
- Hojicha Soup Finish
- Hojicha Cream Pasta
- Grilled Rice Ball Hojicha Ochazuke Set
- Hojicha Pork Belly Skewer
- Newton’s Betrayal
- Hojicha Latte with Wasanbon Syrup
- JR East Cross Station Development Company
- Highlights
- Menu and Fair Details
About the Hojicha Fair
Hojicha Jelly Tiramisu
Sazae Coffee at Ecute Edition Shinbashi combines chewy hojicha jelly with rich tiramisu, brown sugar sweetness, and a touch of salted bean paste. The takeout or eat-in dessert is ¥750 (tax included).
Hojicha and Fig Baton
PLUSOUPLE at Ecute Edition Ochanomizu pairs hojicha with dried fig and candied chestnut in a bakery baton. It costs ¥378 for takeout or ¥385 for eat-in (tax included).
Hojicha Melon Pan
This PLUSOUPLE melon pan is filled with fragrant hojicha custard cream. The price is ¥292 for takeout or ¥297 for eat-in (tax included).
Hojicha Canele
PLUSOUPLE’s hojicha canele uses hojicha fermented butter for a crisp texture and a roasted aroma. It is ¥324 for takeout or ¥330 for eat-in (tax included).
Hojicha and Nut French Toast
Hojicha and toasted nuts add depth to this French toast from PLUSOUPLE. It costs ¥410 for takeout or ¥418 for eat-in (tax included).
Hojicha Pancake
Kajitsuen Riber at Riaire Fujisawa serves a Japanese-style pancake with plenty of lightly sweet hojicha cream. The eat-in price is ¥1,980 (tax included).
Hojicha Parfait
The Iidabashi branch of Kajitsuen Riber layers anmitsu with pear, persimmon, chestnut, and hojicha powder. The eat-in parfait is ¥1,800 (tax included).
Hojicha Brulee
GODIVA Cafe at Ecute Edition Iidabashi prepares this hojicha dessert by carefully steeping the tea and caramelizing the top after ordering. It is ¥350 for eat-in (tax included).
Mochiri Hojicha
Funabashiya Koyomi at Ecute Edition Shibuya layers hojicha jelly over a chewy milk, cream, and hojicha base, with pistachio for contrast. One takeout serving is ¥550 (tax included).
Hojicha Banana Cake
Platinum Fish at March Ecute Kanda Manseibashi serves a moist hojicha banana cake with hojicha caramel sauce. The eat-in price is ¥600 (tax included).
Hojicha Pudding
RANMEISYA SWEETS FACTORY at Ecute Akihabara makes this smooth pudding with milk, unsweetened condensed milk, and hojicha powder, finished with caramel. One takeout pudding is ¥540 (tax included).
Hojicha Kakuni Pork
Ogino-ya Gen at Ecute Edition Yurakucho slowly braises Gunma pork with hojicha until tender enough to cut with chopsticks. The eat-in dish is ¥748 (tax included).
Hojicha Tartar White Fish Fry
Taishu Sakaba 2.0 Topos at Ecute Edition Yokohama serves crisp white fish with a hojicha tartar sauce accented by smoked pickled radish. It is ¥390 for eat-in (tax included).
Tsukemen with Hojicha Soup Finish
Kyurin at Ecute Edition Ochanomizu offers a regular serving of rich tsukemen followed by a hojicha tea finish. The eat-in set is ¥900 (tax included).
Hojicha Soup Finish
After the tsukemen, hojicha is added to the remaining dipping broth to soften its richness and create a clean final sip. This finish is included in the ¥900 eat-in menu (tax included).
Hojicha Cream Pasta
Platinum Fish at March Ecute Kanda Manseibashi uses hojicha to boil its fresh noodles and pairs them with a rich hojicha cream sauce. The eat-in dish is ¥1,300 (tax included).
Grilled Rice Ball Hojicha Ochazuke Set
Gyutan Sumiyaki Rikyu at Riaire Fujisawa serves a grilled rice ball topped with salted kelp and mackerel in fragrant hojicha, alongside beef tongue and sweets. The set is ¥2,200 (tax included).
Hojicha Pork Belly Skewer
Shinbashi Yakiton Mako-chan marinates pork belly in brewed hojicha before grilling it. One eat-in skewer costs ¥270 (tax included).
Newton’s Betrayal
The Museum of Liquor at the Shinkiba Station location creates this non-alcoholic hot mocktail with cold-brewed hojicha, fruit juice, and warmed carbonated water. It is ¥900 for eat-in (tax included).
Hojicha Latte with Wasanbon Syrup
Kamakura Pasta at Riaire Fujisawa lets guests whisk the hojicha latte themselves with a bamboo whisk. The drink combines roasted hojicha, milk, and gentle wasanbon sweetness for ¥550 (tax included).
JR East Cross Station Development Company
JR East Cross Station operates station shopping facilities including Ecute and Gransta, bringing the hojicha collaboration to locations across Tokyo and Kanagawa.
Called “A Fragrant Hojicha Autumn,” the fair explores the roasted aroma of Japanese hojicha in both familiar sweets and unexpected savory dishes. Ito En tea tasters introduce recommended ways to enjoy selected items through a leaflet and a special website scheduled to open on October 1 at 10:00.
Highlights
- 29 fair-exclusive hojicha menu items are offered across 10 station facilities in Tokyo and Kanagawa.
- PLUSOUPLE at Ecute Edition Ochanomizu offers four bakery items, including Hojicha and Fig Baton from ¥378 and Hojicha Melon Pan from ¥292.
- Unexpected savory choices include Hojicha Kakuni Pork for ¥748, Hojicha Tartar White Fish Fry for ¥390, and Hojicha Cream Pasta for ¥1,300.
- The Hojicha Pancake at Kajitsuen Riber Fujisawa costs ¥1,980, while the Hojicha Parfait at Ecute Edition Iidabashi costs ¥1,800.
- The JRE POINT drawing offers 10,000 points to 10 winners, 5,000 points to 20 winners, and 1,000 points to 200 winners.
Menu and Fair Details
| Item | Details |
|---|---|
| Name | Ito En x JR Cross “A Fragrant Hojicha Autumn” Fair |
| Menu / items | Hojicha Jelly Tiramisu; Hojicha and Fig Baton; Hojicha Melon Pan; Hojicha Canele; Hojicha and Nut French Toast; Hojicha Pancake; Hojicha Parfait; Hojicha Brulee; Mochiri Hojicha; Hojicha Banana Cake; Hojicha Pudding; Hojicha Kakuni Pork; Hojicha Tartar White Fish Fry; Plain Tsukemen with Hojicha Soup Finish; Hojicha Cream Pasta; Grilled Rice Ball Hojicha Ochazuke Set; Hojicha Pork Belly Skewer; Newton’s Betrayal non-alcoholic cocktail; Hojicha Latte with Wasanbon Syrup |
| Period | October 1, 2026 (Thu) – October 25, 2026 (Sun) |
| Release date | October 1, 2026 |
| Location | Ecute Akihabara; Ecute Edition Shibuya, Iidabashi, Ochanomizu, Yurakucho, Shinbashi, and Yokohama; March Ecute Kanda Manseibashi; Riaire Fujisawa; Shinkiba Station |
| Price | Qualifying campaign purchase: ¥3,000 or more (tax included); Hojicha Jelly Tiramisu: ¥750; Hojicha and Fig Baton: takeout ¥378, eat-in ¥385; Hojicha Melon Pan: takeout ¥292, eat-in ¥297; Hojicha Canele: takeout ¥324, eat-in ¥330; Hojicha and Nut French Toast: takeout ¥410, eat-in ¥418; Hojicha Pancake: ¥1,980; Hojicha Parfait: ¥1,800; Hojicha Brulee: ¥350; Mochiri Hojicha: ¥550; Hojicha Banana Cake: ¥600; Hojicha Pudding: ¥540; Hojicha Kakuni Pork: ¥748; Hojicha Tartar White Fish Fry: ¥390; Plain Tsukemen with Hojicha Soup Finish: ¥900; Hojicha Cream Pasta: ¥1,300; Grilled Rice Ball Hojicha Ochazuke Set: ¥2,200; Hojicha Pork Belly Skewer: ¥270 per skewer; Newton’s Betrayal non-alcoholic cocktail: ¥900; Hojicha Latte with Wasanbon Syrup: ¥550 (all prices tax included) |
| Official website | Official website |
Before you buy
- When can I buy the hojicha fair menu?
- The menu is available from October 1 through October 25, 2026, at the participating station facilities.
- How much is the hojicha fair menu?
- Prices range from ¥270 per pork belly skewer to ¥2,200 for the grilled rice ball hojicha ochazuke set. All listed prices include tax.
- How does the JRE POINT campaign work?
- Customers who spend at least ¥3,000 (tax included) at eligible facilities during the fair can enter a drawing for up to 10,000 JRE POINTs. Registration for the JRE POINT website and campaign entry are required.
