Salomon is hosting a free pop-up event called “Rebirth Teahouse” in Harajuku from August 10 to 16, 2026. The event recreates the historic Mt. Fuji climbing trail “Fujimichi,” allowing visitors to experience the spiritual journey once believed to bring rebirth.
Located at THE PLUG in Harajuku, this event offers a unique chance to explore Mt. Fuji’s cultural heritage in the city. Visitors can enjoy the recreated trail, participate in wishing on ema plaques, and receive complimentary drinks and original souvenirs while supplies last.
About the Event
Salomon, a modern mountain sports lifestyle brand originating from the French Alps, partnered with Fujiyoshida City to promote the Mt. Fuji Re-Style Project. This initiative highlights the history and culture of the Mt. Fuji area and encourages new ways to enjoy the region. The pop-up recreates the “zero station” starting point of Mt. Fuji’s Yoshida Trail, where climbers traditionally began their spiritual ascent.
The event space is divided into three areas: visitors walk the recreated Fujimichi trail crossing the mythical Sanzu River, write wishes on ema plaques which are later offered at the local shrine, and relax in a teahouse serving drinks connected to the Mt. Fuji region. Original hand towels and stickers are also given out while stocks last.
Highlights
- Experience the historic Fujimichi climbing path in central Tokyo.
- Participate in ema wishing, with wishes sent to the Fujisan Hongu Sengen Shrine.
- Enjoy complimentary drinks related to the Mt. Fuji area (S/PLUS membership registration required).
- Receive limited-edition original hand towels and stickers, available while supplies last.
- Free admission with no reservation needed.
Event Details
| Item | Details |
|---|---|
| Name | Rebirth Teahouse Pop-Up |
| Location | THE PLUG, Harajuku, Tokyo |
| Address | 6-12-9 Jingumae, Shibuya-ku, Tokyo |
| Period | August 10, 2026 (Mon) – August 16, 2026 (Sun) |
| Price | Free admission; complimentary drinks and souvenirs while supplies last |
