HARUNOBUMURATA is launching a special gelato pop-up shop called “GELATERIA DI HARUNOBUMURATA” in Minami-Aoyama, Tokyo, for three days starting July 31, 2026. This event coincides with the unveiling of their 2027 spring/summer collection and offers a unique taste experience inspired by Italy’s Lake Como.
The pop-up aims to attract visitors who want to enjoy Italian-style gelato and the designer’s latest fashion collection without needing to book far in advance. Each gelato flavor reflects the mood and colors of the collection, creating a multisensory experience of the lakeside atmosphere.
About GELATERIA DI HARUNOBUMURATA
HARUNOBUMURATA, a Japanese luxury brand known for its “Luxury of Silence” concept, presents this limited-time gelato shop as part of its 2027 spring/summer collection exhibition. The collection draws inspiration from Bellagio, a town on the shores of Lake Como, Italy, capturing its light, air, and natural charm. The gelato flavors are crafted to evoke the lake’s serene beauty and the designer’s vision, offering visitors a taste of the collection’s color palette and atmosphere.
Highlights
- Four original gelato flavors priced at ¥800 each (tax included).
- Flavors include Italian coffee, ramune soda, cassis berry, and Italian hazelnut.
- Pop-up runs for three days in Minami-Aoyama at STUMP BASE.
- Experience the designer’s 2027 spring/summer collection alongside the gelato.
Event Details
| Item | Details |
|---|---|
| Name | GELATERIA DI HARUNOBUMURATA |
| Menu / items | CAFFE SERVELLONI (Italian coffee), BLUE CHAMPAGNE (Ramune soda), TRAMONTO ROSSO (Cassis), NOCCIOLA SUL LAGO (Italian hazelnut) – each ¥800 (tax included) |
| Location | STUMP BASE, Minami-Aoyama, Tokyo |
| Address | 6-5-45 Minami-Aoyama, Minato-ku, Tokyo |
| Period | July 31, 2026, 3:00 PM–9:00 PM; August 1–2, 2026, 12:00 PM–7:00 PM |
| Price | ¥800 each (tax included) |
