Sushiro, one of Japan’s leading conveyor belt sushi chains, is launching its highly anticipated annual tuna festival, “The Once-a-Year Premium Tuna Festival,” starting July 3, 2026. This special event features carefully selected tuna from the renowned Shizuoka tuna wholesaler, Yashima Suisan, offering sushi lovers a chance to savor premium cuts and unique tuna varieties across all nationwide Sushiro locations.
This limited-time festival is a must-visit for international travelers seeking authentic Japanese sushi experiences. Featuring high-quality tuna served on distinctive red vinegared rice, the event highlights seasonal flavors and expert craftsmanship, making it a perfect opportunity to enjoy Japan’s celebrated seafood culture during summer.
About the Festival
The festival is a collaboration between Sushiro and Yashima Suisan, a well-known tuna wholesaler supplying premium tuna to upscale sushi restaurants. The event showcases a variety of tuna selections, including the prized natural bluefin tuna and albacore tuna, all served on red vinegared rice that enhances the fish’s flavors. Sushi chefs have praised the rich taste and aroma of the tuna, confirming its exceptional quality.
Highlights
- Featured dishes include the premium natural bluefin tuna lean meat for ¥260 (tax included) and large-cut albacore tuna starting at ¥110 (tax included).
- Taste a special comparison plate of natural bluefin and Indian tuna with fatty, medium-fatty, and lean cuts for ¥1,280 (tax included).
- From July 15 to 20, enjoy two pieces of seared natural blackthroat seaperch, a luxury fish, for just ¥110 (tax included).
- All tuna sushi during the festival is served on red vinegared rice made with aged sake lees, which offers a sharp acidity that complements the fish perfectly.
- Domestic fresh wasabi is also available for ¥50 (tax included) to enhance the flavors.
- The event runs nationwide except at takeout-only stores like Sushiro To Go and Kyotaru Sushiro.
Menu and Event Details
| Item | Details |
|---|---|
| Name | Sushiro’s Once-a-Year Premium Tuna Festival |
| Menu / items | Premium Natural Bluefin Tuna Lean Meat ¥260; Large-Cut Albacore Tuna ¥110; Natural Bluefin and Indian Tuna Comparison ¥1,280; Natural Bluefin Tuna Medium Fatty ¥180; Natural Bluefin Tuna Fatty ¥360; Natural Bluefin Tuna Lean and Negitoro Hand Roll ¥360; Natural Bluefin Tuna Middle Cut ¥260; Natural Bigeye Tuna Lean ¥120; Albacore Negi Tuna Gunkan ¥120; Domestic Fresh Wasabi ¥50; Seared Natural Blackthroat Seaperch 2 pieces ¥110 (from July 15) |
| Location | All Sushiro restaurants nationwide in Japan (excluding takeout-only stores) |
| Address | 1-23-101 Esaka-cho, Suita, Osaka (Sushiro headquarters) |
| Period | July 3, 2026 (Fri) – July 20, 2026 (Mon, holiday); Seared Blackthroat Seaperch from July 15 to July 20, 2026 |
| Price | ¥110 – ¥1,280 (tax included), depending on item |
Don’t miss this chance to indulge in expertly selected tuna sushi at great prices during Sushiro’s annual festival. The event offers a unique way to experience Japan’s sushi culture and enjoy premium seafood in a casual setting.
