Wendy’s First Kitchen is celebrating the fifth edition of its American Journey series with a Hawaiian theme, introducing five new Loco Moco-inspired burgers. Starting July 2, 2026, these limited-time burgers will be available at all Wendy’s First Kitchen locations across Japan, excluding racecourse stores.
These burgers showcase the rich flavors of 100% beef patties and chicken, enhanced by original sauces crafted to suit Japanese tastes. The lineup includes classic and double or triple patty versions, a spicy chicken fillet burger, and smaller junior-sized options. Additionally, First Kitchen introduces a unique Japanese-style twist on Loco Moco with teriyaki-flavored sauces, combining traditional elements with the beloved burger format. This seasonal menu is perfect for visitors seeking a flavorful and hearty summer meal in Japan.
About the American Journey Loco Moco Burger Campaign
The American Journey series by Wendy’s First Kitchen aims to bring authentic American-style burgers inspired by famous regional dishes across the United States. The fifth installment focuses on Hawaii’s signature Loco Moco dish, reimagined as a burger with a rich demi-glace-style sauce, fluffy eggs, cheddar cheese, fresh lettuce, and carefully grilled patties. First Kitchen offers a Japanese-style Loco Moco variation featuring a special teriyaki sauce, crispy chicken tatsuta, and fresh ingredients to provide a distinct flavor experience.
Highlights
- Five new Loco Moco-themed burgers including single, double, and triple beef patty options.
- Spicy chicken fillet burger and a junior-sized Loco Moco burger for lighter appetites.
- First Kitchen’s Japanese-style Loco Moco burgers with teriyaki sauce and chicken tatsuta.
- Prices range from ¥620 for the junior burger to ¥2,050 for the triple patty burger, all tax included.
- Limited-time availability from July 2 to mid-August 2026.
- Special social media campaign running June 25 to July 12 offering chances to win free burger vouchers.
Menu and Event Details
| Item | Details |
|---|---|
| Name | American Journey 5th Edition Loco Moco Burger Series |
| Menu / items | Loco Moco Burger ¥950; Loco Moco Burger Double ¥1,450; Loco Moco Burger Triple ¥2,050; Loco Moco Spicy Chicken Fillet Burger ¥850; Jr. Loco Moco Burger ¥620; Japanese-style Loco Moco Burger ¥730; Japanese-style Loco Moco Burger Double ¥1,050; Japanese-style Loco Moco Chicken Tatsuta Burger ¥700 |
| Location | Wendy’s First Kitchen stores across Japan (excluding racecourse locations) |
| Address | Shinjuku-ku, Tokyo and other locations nationwide |
| Period | July 2, 2026 – Mid-August 2026 (planned) |
| Release date | July 2, 2026 |
| Price | ¥620, ¥700, ¥730, ¥850, ¥950, ¥1,050, ¥1,450, ¥2,050 (tax included) |
