Starbucks is taking steps to enhance customer experience while reducing environmental impact by introducing new straws made from plant-based biodegradable biopolymer material called “Green Planet.” This means the long-criticized paper straws will finally be retired. The soggy, falling-apart paper straws for Frappuccinos, or the unpleasant “paper taste” when sipping drip coffee, will be a thing of the past. Starting January 23, 2025, all 32 Starbucks stores in Okinawa will implement these new straws ahead of a nationwide rollout in early March.
Finally, a Decent Straw is Here!
Features of the Green Planet Straw
The new straws utilize “Kaneka Biodegradable Biopolymer Green Planet,” developed by Kaneka Corporation, achieving a biomass content of 99%. This material, derived from plants, decomposes into water and carbon dioxide with the help of microorganisms after use. It reduces environmental burden while offering the same sipping comfort as conventional plastic straws.
While Starbucks positions this move as part of its commitment to sustainability, it’s likely a response to widespread consumer complaints about the poor usability of paper straws. Many customers even requested plastic straws, which were still available at stores upon request since 2020.
Timeline for the New Straw Introduction
- January 23, 2025: Launch in all 32 Starbucks locations across Okinawa.
- Early March 2025: Nationwide rollout of the regular straw to all stores.
- Early April 2025: Introduction of wider-diameter straws nationwide, primarily for seasonal Frappuccino beverages.
The new straws will come in Starbucks’ signature green color, aiming to elevate the customer experience. Starbucks emphasized that this change represents a return to a more satisfactory state, offering an improved solution after an unpopular phase of paper straws.
Starbucks’ Statement
Starbucks aims to balance enhancing customer experiences—enjoying their favorite beverages in a welcoming atmosphere—with its commitment to reducing environmental impact. The adoption of Green Planet straws represents a tangible step toward achieving this balance.
Detailed Overview of the New Straw
So there you have it—after years of complaints, Starbucks is finally rolling out a better straw option.
| Item | Details |
|---|---|
| Product | Straw made from biodegradable biopolymer “Green Planet®” |
| Launch Date | January 23, 2025 (All 32 Okinawa stores), Early March 2025 (Nationwide rollout) |
| Manufacturer | Kaneka Corporation |
| Biomass Content | 99% |
| Features | Plant-based material; decomposes into water and CO₂ via microbial activity after use |