In this collaboration, fashion items featuring the Starbucks siren reinterpreted by WILDSIDE YOHJI YAMAMOTO will be released. Five types of items are lined up: aprons, hoodies, T-shirts, and scarves. Notably, the original apron, inspired by the design of the apron from Yohji Yamamoto POUR HOMME’s collection, stands out. The leather belt part is detachable, and the cotton body has been updated to be washable. Thus, the barista’s symbolic apron has been elevated to a fashion item.
Attention-Grabbing Design Items
WILDSIDE Starbucks Reserve Leather Belt Apron
Price: ¥38,500 An apron featuring the siren motif of Starbucks. The leather belt part is detachable.
WILDSIDE Starbucks Reserve Scarf
Price: ¥8,800 A large scarf featuring the siren motif. Elevates the barista style to fashion.
WILDSIDE Starbucks Reserve Hoodie
Price: ¥27,500 A hoodie featuring the siren motif. WILDSIDE logo on the back and Starbucks Reserve® logo on the cuff.
WILDSIDE Starbucks Reserve Big Print T-Shirt
Price: ¥11,000 A T-shirt with a large siren motif on the front. WILDSIDE logo on the cuff.
WILDSIDE Starbucks Reserve Mini Print T-Shirt
Price: ¥11,000 A T-shirt with a small siren motif on the chest. WILDSIDE logo on the back.
Cocktail ‘WILDSIDE Missing’
In addition to fashion items, cocktails are also a highlight. The cocktail ‘WILDSIDE Missing’ is created in homage to the sense of “Missing” that characterizes Yohji Yamamoto’s design.
Using the coffee beans representing Roastery Tokyo, the cold brew of Whiskey Barrel Aged Coffee is blended with whiskey and amaretto liqueur to express the back of a woman enjoying whiskey. It is finished with a spray of Joyful Medley Tea, imagining the lingering scent of someone no longer there. Additionally, a non-alcoholic cocktail ‘WILDSIDE Missing (Spirit-Free)’ is also available, ensuring enjoyment for those who are not keen on alcohol.
Collaboration Item Sales Period
The collaboration items and cocktails will be available from August 1, 2024, at Starbucks Reserve Roastery Tokyo and the official Starbucks online store. Sales are expected to end on August 31, but they will end as soon as stock runs out. On the first day, purchase is limited to one item per person per product. From the following day, up to 10 items per person per product can be purchased.
Sales Details
| Product Name | Price (including tax) | Details |
|---|---|---|
| WILDSIDE Starbucks Reserve Leather Belt Apron | ¥38,500 | An apron featuring the siren motif of Starbucks. The leather belt part is detachable. |
| WILDSIDE Starbucks Reserve Hoodie | ¥27,500 | A hoodie featuring the siren motif. WILDSIDE logo on the back and Starbucks Reserve® logo on the cuff. |
| WILDSIDE Starbucks Reserve Big Print T-Shirt | ¥11,000 | A T-shirt with a large siren motif on the front. WILDSIDE logo on the cuff. |
| WILDSIDE Starbucks Reserve Mini Print T-Shirt | ¥11,000 | A T-shirt with a small siren motif on the chest. WILDSIDE logo on the back. |
| WILDSIDE Starbucks Reserve Scarf | ¥8,800 | A large scarf featuring the siren motif. Elevates the barista style to fashion. |
At Roastery Tokyo, sales are scheduled to start around 7 am, and tickets will be issued in case of congestion. The online store is scheduled to start sales around 6 am, but if there is a surge in access, customers will be guided to a “waiting room” and served in turn.