San-X’s Mamegoma joins Daimaru Matsuzakaya for popups in Tokyo, Umeda and Nagoya, offering Daimaru-limited goods and revival designs available for advance sale. The events run at Daimaru Tokyo (Nov 13–24, 2026), Daimaru Umeda (Nov 18–Dec 1, 2026) and Matsuzakaya Nagoya (Jan 27–Feb 2, 2027).
The stores will run at Daimaru Tokyo from November 13 to 24, 2026, Daimaru Umeda from November 18 to December 1, 2026, and Matsuzakaya Nagoya from January 27 to February 2, 2027. Both longtime fans and shoppers looking for nostalgic character goods can browse the lineup at each department store venue.
Products include Mamegoma and Soragoma plush toys, a hanging plush, clear stickers, an acrylic ring charm, a hair clip, an eco bag and a mug. Prices range from ¥440 to ¥3,300 (tax included), with a postcard for purchasers and a random sticker for shoppers who spend at least ¥3,300 (tax included).
About the Mamegoma Popup Stores
The collaboration combines new Daimaru-limited designs with goods based on familiar Mamegoma looks from the past. The revival products are being sold in advance at these popup stores, giving collectors a chance to find nostalgic designs before their wider availability. Post-event online sales are also planned.
Highlights
- Daimaru-limited Mamegoma plush toys and Soragoma plush toys are ¥2,640 each (tax included).
- The Mamegoma hanging plush is ¥2,200 (tax included), while the raised clear sticker is ¥440 (tax included).
- Revival goods include a random eight-design acrylic ring charm for ¥550 and a hair clip for ¥1,650 (tax included).
- The Mamegoma eco bag is ¥3,300 (tax included), and the mug is ¥2,200 (tax included).
- Customers receive one postcard with a purchase, while purchases of at least ¥3,300 (tax included) qualify for one randomly selected sticker from three colors, while supplies last.
Popup Store Details
| Item | Details |
|---|---|
| Name | Daimaru x Mamegoma Popup Store |
| Menu / items | Mamegoma plush toy; Soragoma plush toy; Mamegoma hanging plush; raised clear sticker; Mamegoma acrylic ring charm, random eight designs; Mamegoma hair clip; Mamegoma eco bag; Mamegoma mug |
| Period | Daimaru Tokyo: November 13, 2026 – November 24, 2026; Daimaru Umeda: November 18, 2026 – December 1, 2026; Matsuzakaya Nagoya: January 27, 2027 – February 2, 2027 |
| Location | Daimaru Tokyo, 3rd-floor event space; Daimaru Umeda, 1st-floor special venue; Matsuzakaya Nagoya, North Building 1st-floor GENTA THE STAGE |
| Stores | Daimaru Tokyo store, Tokyo; Daimaru Umeda store, Osaka; Matsuzakoya Nagoya store, Nagoya |
| Price | Mamegoma plush toy ¥2,640 (tax included); Soragoma plush toy ¥2,640 (tax included); Mamegoma hanging plush ¥2,200 (tax included); raised clear sticker ¥440 (tax included); Mamegoma acrylic ring charm ¥550 (tax included); Mamegoma hair clip ¥1,650 (tax included); Mamegoma eco bag ¥3,300 (tax included); Mamegoma mug ¥2,200 (tax included); sticker gift purchase threshold ¥3,300 (tax included) |
| Official website | Official website |
Before you buy
- When can I buy Mamegoma popup store goods?
- Goods are available during the Tokyo, Umeda and Nagoya popup periods listed above. Post-event online sales are also planned.
- What gifts are available with a purchase?
- Purchasers receive one postcard at the register while supplies last. Purchases of at least ¥3,300 (tax included) qualify for one random sticker from three colors, also while supplies last.
- Can I choose the sticker color?
- No. The sticker color is selected at random, and receipt totals cannot be combined.
