Bronco Billy will launch two new buffet lunch sets across Japan on October 2, 2026. The steak and hamburger restaurant chain is also adding a new Select Lunch item, with additional dishes available at its Kanto-area restaurants.
The new menu is offered at all 148 Bronco Billy restaurants, while two Kanto-only options will be available at 52 stores. Buffet Lunch includes a main dish, rice or bread, egg soup, and the all-you-can-eat Bronco Buffet.
New choices include the Tomato Cheese Billy Hamburger Lunch and Soft Egg Teritama Billy Hamburger Lunch, each priced at ¥1,580 before tax and ¥1,738 tax included. The Select Lunch lineup adds Kurose Spice Charcoal-Grilled Tonton Grill Lunch at ¥1,280 before tax and ¥1,408 tax included.
About the Bronco Billy Lunch Menu
Bronco Billy divides its lunch offering into Buffet Lunch and Select Lunch. The buffet sets pair juicy Billy hamburgers with melted cheese or a fried egg, sauces, rice cooked in a large traditional kettle, egg soup, and the restaurant’s buffet selection. The Select Lunch sets focus on a chosen grilled main dish with rice or bread and egg soup.
Highlights
- Tomato Cheese Billy Hamburger Lunch with garlic tomato sauce and the all-you-can-eat Bronco Buffet: ¥1,580 before tax, ¥1,738 tax included.
- Soft Egg Teritama Billy Hamburger Lunch with a fried egg and teriyaki sauce: ¥1,580 before tax, ¥1,738 tax included.
- Kurose Spice Charcoal-Grilled Tonton Grill Lunch: ¥1,280 before tax, ¥1,408 tax included.
- Kanto-only Charcoal-Grilled Flat Iron Steak Lunch with a 150-gram steak: ¥1,630 before tax, ¥1,793 tax included.
- Kanto-only Bronco Uncle’s Signature Charcoal-Grilled Ganko Hamburger and Flat Iron Steak Lunch: ¥2,180 before tax, ¥2,398 tax included.
Menu and Availability Details
| Item | Details |
|---|---|
| Name | Bronco Billy new lunch menu |
| Menu / items | Tomato Cheese Billy Hamburger Lunch; Soft Egg Teritama Billy Hamburger Lunch; Kurose Spice Charcoal-Grilled Tonton Grill Lunch; Charcoal-Grilled Flat Iron Steak Lunch; Bronco Uncle’s Signature Charcoal-Grilled Ganko Hamburger and Flat Iron Steak Lunch |
| Release date | October 2, 2026 (Friday) |
| Location | Bronco Billy restaurants across Japan; Kanto-only items at 52 stores |
| Stores | All 148 Bronco Billy restaurants nationwide; Kanto-only menu at 52 stores |
| Price | Tomato Cheese Billy Hamburger Lunch: ¥1,580 (¥1,738 tax included); Soft Egg Teritama Billy Hamburger Lunch: ¥1,580 (¥1,738 tax included); Kurose Spice Charcoal-Grilled Tonton Grill Lunch: ¥1,280 (¥1,408 tax included); Charcoal-Grilled Flat Iron Steak Lunch: ¥1,630 (¥1,793 tax included); Bronco Uncle’s Signature Charcoal-Grilled Ganko Hamburger and Flat Iron Steak Lunch: ¥2,180 (¥2,398 tax included) |
| Official website | Bronco Billy official website |
Before you buy
- When can I buy the new Bronco Billy lunch menus?
- The new menus are available from October 2, 2026, at Bronco Billy restaurants across Japan. The two flat iron steak options are limited to 52 Kanto-area stores.
- What is included in the Buffet Lunch?
- Each Buffet Lunch includes a main dish, rice cooked in a large traditional kettle or bread, egg soup, and the all-you-can-eat Bronco Buffet.
The Tomato Cheese Billy Hamburger Lunch combines a long-running blended-meat Billy hamburger with melted cheese and an original garlic tomato sauce. The Soft Egg Teritama version adds a fried egg and a rich teriyaki sauce for a milder, savory finish. Both buffet sets cost ¥1,738 tax included.
The new Kurose Spice Charcoal-Grilled Tonton Grill Lunch uses pork steak cooked over charcoal and costs ¥1,408 tax included. In Kanto, guests can also choose the ¥1,793 tax-included Charcoal-Grilled Flat Iron Steak Lunch with 150 grams of steak, or the ¥2,398 tax-included combination featuring 150 grams each of Ganko Hamburger and flat iron steak.
Bronco Billy began in Nagoya in 1978 and now operates steak and hamburger restaurants in the Tokai, Kanto, Kansai, and Kyushu regions. Its menu centers on charcoal-grilled steaks and hamburgers, kettle-cooked Uonuma-grown Koshihikari rice, and the Bronco Buffet. The chain notes that the pork in the Tonton Grill receives a tenderizing process using injected pork fat, while the flat iron steak items use meat marinated and formed with seasoning liquid.
