Matsuya PREMIUM has launched its new Kobe Beef Bibimbap in Ginza, Tokyo. The menu item goes on sale at 11 a.m. on September 9, 2026.
Available at Matsuya PREMIUM Ginza, the dish combines Kobe beef with a specially made spicy bibim sauce, house-made kimchi, and a soft-cooked egg. Sales continue from the launch time, with no end date specified in the release.
The Kobe Beef Bibimbap is served in-store at Matsuya PREMIUM Ginza for ¥1,800 (tax included). Shareholder benefit coupons cannot be used for this menu item.
About the Kobe Beef Bibimbap
The dish is designed to balance the rich, sweet character of Kobe beef with the heat of the bibim sauce and kimchi. A soft-cooked Maximum Koitamago egg adds richness, bringing the beef, sauce, kimchi, and egg together in each bite.
Highlights
- Kobe Beef Bibimbap is priced at ¥1,800 (tax included).
- The bowl features Kobe beef and a specially made spicy bibim sauce.
- House-made kimchi and a soft-cooked Maximum Koitamago egg are included.
- Sales begin at 11 a.m. on September 9, 2026.
- Available at Matsuya PREMIUM Ginza only.
Menu Details
| Item | Details |
|---|---|
| Name | Matsuya PREMIUM Kobe Beef Bibimbap |
| Menu / items | Kobe Beef Bibimbap with spicy bibim sauce, house-made kimchi, and a soft-cooked Maximum Koitamago egg |
| Release date | September 9, 2026, from 11 a.m. |
| Period | From September 9, 2026, at 11 a.m.; end date not specified in the release |
| Location | Matsuya PREMIUM Ginza, Ginza, Tokyo |
| Stores | Matsuya PREMIUM Ginza |
| Price | Kobe Beef Bibimbap: ¥1,800 (tax included) |
| Official website | Matsuya Foods official website |
Before you buy
- When can I buy Kobe Beef Bibimbap?
- Sales begin at 11 a.m. on September 9, 2026.
- Where can I get Kobe Beef Bibimbap?
- The menu is available at Matsuya PREMIUM Ginza in Tokyo.
- How much is Kobe Beef Bibimbap?
- It costs ¥1,800 (tax included).
- Can I use shareholder benefit coupons?
- Shareholder benefit coupons cannot be used for this menu item.
