San-X is releasing a new collection called the Plush Photo Series featuring beloved characters Rilakkuma and Sumikko Gurashi. This second edition will be available starting mid-October in Tokyo and nationwide.
The collection captures the unique expressions and textures of the plush toys in its designs, making everyday items more charming. Fans will find keychains, mini tote bags, clear folders, stickers, and more—perfect for daily use.
Exciting mystery items like secret memos, hair clip collections, and mini pouches add a fun surprise element, with prices ranging from ¥198 to ¥2,750 (tax included). These goods are sold at San-X shops and online, though availability may vary by location.
About the Plush Photo Series
This series brings the adorable plush characters to life on practical items, allowing fans to enjoy Rilakkuma and Sumikko Gurashi designs beyond just the toys. The collection includes a variety of stationery and accessories that highlight the characters’ charm in everyday settings.
Highlights
- New Plush Photo Series launches mid-October 2026 across Japan, including Tokyo.
- Items include secret memos (¥275), clear folders (¥198), mini index holders (¥220), stickers (¥220), and soft stickers (¥440).
- Collectible hair clips and mini pouches priced at ¥880 each, plus mini tote bags at ¥2,750.
- Keychains featuring Rilakkuma, Korilakkuma, Kiiroitori, and Chairoikoguma all priced at ¥990.
- Available at San-X retail stores and official online shop; quantities are limited.
Product & Availability Details
| Item | Details |
|---|---|
| Name | Plush Photo Series 2nd Edition |
| Menu / items | Secret Memo (¥275 each); Clear Folder A4 (¥198 each); Mini Index Holder A6 (¥220 each); Stickers (¥220 each); Soft Stickers (¥440 each); Hair Clip Collection (¥880 each); Mini Pouch Collection (¥880 each); Mini Tote Bag (¥2,750); Rilakkuma Keychain (¥990); Korilakkuma Keychain (¥990); Kiiroitori Keychain (¥990); Chairoikoguma Keychain (¥990) |
| Period | From mid-October 2026 |
| Location | Tokyo, Chiyoda Ward, and nationwide |
| Stores | San-X shops, official online store |
| Price | ¥198–¥2,750 (tax included) |
| Official website | https://www.san-x.co.jp/ja/goods-info/ |
Before you buy
- When can I buy the Plush Photo Series 2nd Edition?
- The collection will be available starting mid-October 2026 at San-X stores and online.
