Daiichiya Seipan has partnered with Sanrio to release a special Sanrio Characters bread series starting September 1, 2026, available across Kanto, Chubu, Kansai, Chugoku, and Shikoku regions.
This collaboration offers fans a chance to enjoy themed breads featuring popular Sanrio characters, with each product including an original Sanrio sticker. The lineup is ideal for quick treats while exploring these regions.
The initial release on September 1 includes two items: a pumpkin pudding-flavored cream bread with Pompompurin design and a moist caramel steamed cake featuring Cinnamoroll. Both come with one of 20 unique collectible stickers. Subsequent releases will feature apple & milk Danish with Hello Kitty & Kuromi design on October 1, and melon bread with Pompompurin & Pochacco design on November 1.
About the Collaboration Bread
The Sanrio Characters bread series is designed with original character artwork on the packaging and includes one randomly selected collectible sticker from a set of 20 designs. Each bread offers a unique flavor inspired by the character it features, making it a delightful treat for both Sanrio fans and bread lovers alike.
Highlights
- Collaboration between Daiichiya Seipan and Sanrio characters.
- Initial launch on September 1 with Pompompurin and Cinnamoroll-themed breads.
- Original collectible Sanrio sticker included with each bread.
- Available across Kanto, Chubu, Kansai, Chugoku, and Shikoku regions.
- Additional breads featuring Hello Kitty & Kuromi and Pompompurin & Pochacco arrive in October and November.
Product & Availability
| Item | Details |
|---|---|
| Name | Sanrio Characters Bread Series |
| Menu / items | Pumpkin Pudding Cream Bread (Pompompurin), Moist Caramel Steamed Cake (Cinnamoroll), Apple & Milk Danish (Hello Kitty & Kuromi), Melon Bread (Pompompurin & Pochacco) |
| Period | September 1, 2026 – ongoing (regional availability) |
| Location | Kanto, Chubu, Kansai, Chugoku, and Shikoku regions, Japan |
| Stores | Daiichiya Seipan affiliated stores in the above regions |
| Price | Not specified in the release |
Before you buy
- When can I buy Sanrio Characters bread?
- The first two breads launch on September 1, 2026, with additional products arriving on October 1 and November 1 in the specified regions.
