Tokyo Aburagumi Opens 100th Store ‘Toyota-gumi’ in Toyota City with Special ¥500 Abura Soba Offer

Tokyo Aburagumi, a long-established noodle brand with 80 years of history, has opened its 100th domestic store named “Toyota-gumi” in Toyota City, Aichi Prefecture.

This opening targets diners who want delicious abura soba without the hassle of long reservation waits, offering quick and satisfying meals.

To celebrate the new store, Tokyo Aburagumi is offering their signature “Abura Soba” at a special price of ¥500 (regularly ¥880) and “Spicy Miso Abura Soba” for ¥600 (regularly ¥980) on August 26 and 27 only. Both regular, large, and double portions are available at these prices.

About Tokyo Aburagumi and the Toyota-gumi Opening

Originating from an 80-year-old noodle manufacturing tradition, Tokyo Aburagumi focuses on delivering the best noodle flavor through their unique “Tuning Maturation” technique. This method carefully adjusts noodle dough based on temperature, humidity, and wheat quality to achieve a chewy texture and rich wheat taste. The Toyota-gumi store marks a milestone as the 100th location nationwide, reflecting years of dedication to quality and customer satisfaction.

Highlights

• The 100th store, Toyota-gumi, opened in Toyota City on August 26, 2026.
• Special two-day offer: Abura Soba for ¥500 and Spicy Miso Abura Soba for ¥600.
• All portion sizes—regular, large, and double—are priced the same during the promotion.
• Ongoing commitment to noodle quality using the “Tuning Maturation” technique.
• Campaign starting September 18 invites customers to share their favorite “home” store for a chance to win original chopsticks.

Shop & Store Details