Picard, the French frozen food brand, is celebrating its 10th anniversary in Japan by hosting a special summer SOLDES sale from August 26 to August 30, 2026. During this five-day event, customers visiting Picard’s 11 directly managed stores in Tokyo and Kanagawa, as well as the official online shop, can enjoy a 5% discount on all products.
The summer SOLDES sale is inspired by the traditional French seasonal bargain event, creating a festive shopping atmosphere. This limited-time offer is perfect for those in Tokyo and Kanagawa looking to try Picard’s popular frozen items at special prices.
Selected products will be available at discounted prices, including the Mini Panini with Tomato and Mozzarella Basil Sauce for ¥1,188 (originally ¥1,398), Mushroom and Truffle Pizza (370g, approx. 28cm) for ¥1,188 (originally ¥1,398), and Beef Red Wine Stew (420g, serves 2-3) for ¥1,656 (originally ¥1,948). Additionally, customers purchasing over ¥5,000 at physical stores can benefit from a flat ¥500 nationwide shipping fee, and free dry ice is provided with the purchase of an insulated bag (excluding paper bags). Online shoppers new to Picard receive free shipping on orders over ¥5,000, while returning customers get a ¥1,000 coupon on orders over ¥8,000 during the sale period.
About Picard and the Summer SOLDES Sale
Picard specializes in high-quality frozen foods sourced from natural ingredients without additives like sweeteners, flavor enhancers, GMOs, or palm oil. The brand offers a wide range of products from appetizers to desserts, balancing convenience with a gourmet touch. The summer SOLDES sale marks a milestone in Picard’s decade-long presence in Japan and invites customers to enjoy French culinary culture at accessible prices.
Highlights
- 5% discount on all products during the sale period
- Special prices on selected items like Mini Panini, Mushroom & Truffle Pizza, and Beef Red Wine Stew
- Free dry ice with insulated bag purchase at physical stores
- Online shop offers free shipping for new customers and discount coupons for returning customers
- Sale runs from August 26 to August 30, 2026, in stores; online sale ends August 31 at 10:00 AM
Sale Details
| Item | Details |
|---|---|
| Name | Picard Summer SOLDES Sale |
| Menu / items | Mini Panini with Tomato and Mozzarella Basil Sauce; Mushroom and Truffle Pizza; Beef Red Wine Stew |
| Period | August 26, 2026 (Wed) – August 30, 2026 (Sun) (Stores) August 26, 2026 (Wed) 10:00 AM – August 31, 2026 (Mon) 10:00 AM (Online Shop) |
| Location | Tokyo and Kanagawa, Japan |
| Stores | Picard 11 Directly Managed Stores and Official Online Shop |
| Price | Mini Panini: ¥1,188 (sale price, tax included) Mushroom and Truffle Pizza: ¥1,188 (sale price, tax included) Beef Red Wine Stew: ¥1,656 (sale price, tax included) |
Before you buy
- When can I buy Picard products at the Summer SOLDES sale?
- You can buy Picard products at the sale from August 26 to August 30, 2026, at physical stores, and until August 31, 2026, 10:00 AM online.
