Imuraya has launched a new seasonal sweet potato spread called “Mitsuimo An” in Japan, available from August 17, 2026.
For those planning breakfast or snack options, Imuraya’s new spread offers a tasty addition that pairs well with bread and various treats.
About the Product
Imuraya’s “Cup An” series is known for its high-quality sweet bean pastes. The latest addition, “Mitsuimo An,” features a rich and smooth sweet potato flavor using domestically grown Beni Haruka sweet potatoes, including their skins for added texture and aroma. The vibrant yellow paste resembles mashed sweet potatoes, delivering a thick, sticky texture similar to honeyed sweet potatoes.
The product comes in a convenient 250g cup with a resealable lid, allowing users to use the desired amount and store the rest easily. It’s designed not only for spreading on bread but also as a topping for mochi or dumplings and for making sweets like kuri kinton, sweet potato desserts, and sweet potato yokan.
Highlights
- Made with domestic Beni Haruka sweet potatoes, including skins for authentic flavor.
- Bright yellow smooth paste with a sticky texture mimicking honeyed sweet potatoes.
- Resealable 250g cup for easy use and storage.
- Versatile for bread, mochi toppings, and homemade sweets.
Product Details
| Item | Details |
|---|---|
| Name | Mitsuimo An (Sweet Potato Paste) |
| Menu / items | Mitsuimo An; suitable for bread spreads, mochi/dango toppings, kuri kinton, sweet potato desserts, sweet potato yokan |
| Location | Available nationwide in Japan |
| Address | 1-1-7 Takachaya, Tsu, Mie Prefecture |
| Period | From August 17, 2026 |
| Price | Open price; 250g per cup |
